Kelloggs Special K Protein Consumer Insights

Who buys Kelloggs Special K Protein?

A Kelloggs Special K Protein consumer is generally very high income, Caucasian, and senior age. Kelloggs Special K Protein consumers are more likely to purchase Kelloggs Special K Protein during larger pantry stocking trips. Brands such as Kelloggs Special K, Birds Eye Steamfresh, and Kelloggs Frosted Mini Wheat also tend to be purchased in the same trip. See sample consumer insights data below.

Kelloggs Special K Protein Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.19
% of Basket $ (median)
6.2%
Total Basket $ (median)
$51.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kelloggs Special K Protein Consumer Demographics

demographic
index
Female
97
Male
128
<24
131
25-34
79
35-44
89
45-54
135
55-64
111
65+
145
African American
62
Asian
69
Caucasian
108
Hispanic
88
demographic
index
Has Kids
91
No Kids
120
- $20k
79
$20k-40k
77
$40k-60k
84
$60k-80k
129
$80k-100k
80
$100k-125k
121
$125k +
130
No College
88
College
96
Adv. Degree
134

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Kelloggs Special K Protein Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
434

Where is Kelloggs Special K Protein Purchased?

channels
index
Dollar
64
Drug
36
Food
138
Gas & Convenience
95
Mass
106
regions
hover to view index

What Else Do They Buy?

brand
household affinity
General Mills Fiber One 1.7x
Dannon Oikos 1.6x
Kelloggs Special K 1.6x
Yoplait Light 1.5x

How Did They Pay?

method
index
Cash
86
Credit
112
Debit
98
Food Stamps
87

When is Kelloggs Special K Protein Purchased?

day of week
Sun
18.2%
Mon
14.6%
Tue
13.2%
Wed
12.0%
Thu
11.7%
Fri
13.5%
Sat
16.8%
time of day
Morning
18.2%
Noon
15.7%
Afternoon
33.1%
Evening
25.8%
Late
7.2%

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Find Answers to Questions

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Which brands do Kelloggs Special K Protein consumers switch to?

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Why do consumers stop buying Kelloggs Special K Protein products?

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Which retailers do Kelloggs Special K Protein shoppers prefer to shop at?

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What motivates consumers to try Kelloggs Special K Protein products?

Research the Kelloggs Special K Protein Target Market

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Who actually buys Kelloggs Special K Protein? Do these consumers match the intended target market of Kelloggs Special K Protein?

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What motivates the target market to buy Kelloggs Special K Protein?

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What other target market should Kelloggs Special K Protein look at?

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Which other brands have a similar target market?

About Our Kelloggs Special K Protein Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.