Kemps Consumer Insights

Who buys Kemps?

A Kemps consumer is generally slightly higher income, Caucasian, and young adult age. Kemps consumers are more likely to purchase Kemps during larger pantry stocking trips. Brands such as Yoplait Light, Fresh Express, and Johnsonville also tend to be purchased in the same trip. See sample consumer insights data below.

Kemps Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.75

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kemps Consumer Demographics

demographic
index
Female
99
Male
111
<24
87
25-34
108
35-44
92
45-54
107
55-64
102
65+
90
African American
21
Asian
58
Caucasian
119
Hispanic
20
demographic
index
Has Kids
99
No Kids
102
- $20k
72
$20k-40k
92
$40k-60k
101
$60k-80k
105
$80k-100k
109
$100k-125k
102
$125k +
107
No College
85
College
106
Adv. Degree
89

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Kemps Basket Affinity & Size

brand
basket affinity
Yoplait Light 7.4x
Fresh Express 6.6x
Johnsonville 5.8x
Cool Whip 5.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
380

Where is Kemps Purchased?

channels
index
Beauty
2
Club
0
Dollar
1
Drug
3
Food
220
Gas & Convenience
26
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Yoplait Light 1.5x
Twizzlers 1.5x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
185
Credit
88
Debit
58
Food Stamps
170

When is Kemps Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
11.9%
Wed
13.5%
Thu
12.2%
Fri
14.1%
Sat
17.0%
time of day
Morning
14.5%
Noon
15.0%
Afternoon
34.3%
Evening
29.8%
Late
6.3%

Get More Kemps Data

Contact us for the latest Kemps consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kemps consumers switch to?

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Why do consumers stop buying Kemps products?

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Which retailers do Kemps shoppers prefer to shop at?

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What motivates consumers to try Kemps products?

Research the Kemps Target Market

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Who actually buys Kemps? Do these consumers match the intended target market of Kemps?

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What motivates the target market to purchase Kemps?

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What other target market should Kemps look at?

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Which other brands have a similar target market?

About Our Kemps Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.