Kemps Consumer Insights

Who buys Kemps? A Kemps consumer is generally slightly higher income, Caucasian, and young adult age. Kemps consumers are more likely to purchase Kemps during larger pantry stocking trips. Brands such as Yoplait Light, Fresh Express, and Johnsonville also tend to be purchased in the same trip. Sample consumer insights data below.

Kemps Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.00
% of Basket $ (median)
6.2%
Total Basket $ (median)
$48.75

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kemps Consumer Demographics

demographic
index
Female
99
Male
111
<24
87
25-34
108
35-44
92
45-54
107
55-64
102
65+
90
African American
21
Asian
58
Caucasian
119
Hispanic
20
demographic
index
Has Kids
99
No Kids
102
- $20k
72
$20k-40k
92
$40k-60k
101
$60k-80k
105
$80k-100k
109
$100k-125k
102
$125k +
107
No College
85
College
106
Adv. Degree
89

Understand Kemps Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kemps Basket Affinity & Size

brand
basket affinity
Yoplait Light 7.4x
Fresh Express 6.6x
Johnsonville 5.8x
Cool Whip 5.7x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
56
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
380

Where is Kemps Purchased?

channels
index
Beauty
2
Club
0
Dollar
1
Drug
3
Food
220
Gas & Convenience
26
Mass
55
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.7x
Yoplait Light 1.5x
Twizzlers 1.5x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
185
Credit
88
Debit
58
Food Stamps
170

When is Kemps Purchased?

day of week
Sun
17.6%
Mon
13.6%
Tue
11.9%
Wed
13.5%
Thu
12.2%
Fri
14.1%
Sat
17.0%
time of day
Morning
14.5%
Noon
15.0%
Afternoon
34.3%
Evening
29.8%
Late
6.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kemps consumers purchase?

check mark

Why do Kemps consumers try new brands?

check mark

Where do Kemps consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kemps Target Market

Arrow and target

Who actually buys Kemps? Do these consumers match the intended target market of Kemps?

Thought bubble

What motivates the target market to purchase Kemps?

magnifying glass

What other target market should Kemps look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us