Kemps (Frozen Novelties) Consumer Insights

Who buys Kemps (Frozen Novelties)?

A Kemps (Frozen Novelties) consumer is generally slightly higher income, Caucasian, and older age. Kemps (Frozen Novelties) consumers are more likely to purchase Kemps (Frozen Novelties) during larger pantry stocking trips. Brands such as Fresh Express, Arnold, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Kemps (Frozen Novelties) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
7.9%
Total Basket $ (median)
$50.56

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kemps (Frozen Novelties) Consumer Demographics

demographic
index
Female
94
Male
162
<24
105
25-34
93
35-44
101
45-54
104
55-64
110
65+
98
African American
60
Asian
69
Caucasian
114
Hispanic
27
demographic
index
Has Kids
98
No Kids
105
- $20k
91
$20k-40k
96
$40k-60k
98
$60k-80k
104
$80k-100k
123
$100k-125k
99
$125k +
85
No College
112
College
99
Adv. Degree
92

Understand Kemps (Frozen Novelties) Consumer Behavior

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Kemps (Frozen Novelties) Basket Affinity & Size

brand
basket affinity
Fresh Express 6.9x
Arnold 6.7x
Birds Eye 5.9x
Kelloggs Pop Tarts 5.7x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
52
Fill Up (11-20 Items)
145
Pantry Stocking (21+ Items)
416

Where is Kemps (Frozen Novelties) Purchased?

channels
index
Drug
19
Food
147
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Jennie-O 1.7x
Arnold 1.7x
Twizzlers 1.7x
Diet Mountain Dew 1.7x

How Did They Pay?

method
index
Cash
237
Credit
74
Debit
54
Food Stamps
119

When is Kemps (Frozen Novelties) Purchased?

day of week
Sun
17.8%
Mon
12.7%
Tue
11.9%
Wed
13.3%
Thu
11.4%
Fri
14.6%
Sat
18.3%
time of day
Morning
11.4%
Noon
13.6%
Afternoon
33.1%
Evening
32.3%
Late
9.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kemps (Frozen Novelties) consumers purchase?

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Why do Kemps (Frozen Novelties) consumers try new brands?

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Where do Kemps (Frozen Novelties) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kemps (Frozen Novelties) Target Market

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Who actually buys Kemps (Frozen Novelties)? Do these consumers match the intended target market of Kemps (Frozen Novelties)?

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What motivates the target market to purchase Kemps (Frozen Novelties)?

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What other target market should Kemps (Frozen Novelties) look at?

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Which other brands have a similar target market?

About Our Kemps (Frozen Novelties) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.