Kemps Select Consumer Insights

Who buys Kemps Select? A Kemps Select consumer is generally higher income, Caucasian, and young adult age. Kemps Select consumers are more likely to purchase Kemps Select during larger pantry stocking trips. Brands such as Skippy, Jif, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Kemps Select Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.7%
Total Basket $ (median)
$49.40

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kemps Select Consumer Demographics

demographic
index
Female
98
Male
124
<24
110
25-34
132
35-44
90
45-54
85
55-64
79
65+
101
African American
16
Asian
105
Caucasian
115
Hispanic
17
demographic
index
Has Kids
106
No Kids
86
- $20k
65
$20k-40k
120
$40k-60k
107
$60k-80k
107
$80k-100k
64
$100k-125k
120
$125k +
93
No College
70
College
111
Adv. Degree
83

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Kemps Select Basket Affinity & Size

brand
basket affinity
Skippy 9.8x
Jif 9.4x
Post Honey Bunches Of Oats 7.5x
Kelloggs Frosted Mini Wheat 7.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
323

Where is Kemps Select Purchased?

channels
index
Club
0
Dollar
2
Drug
1
Food
244
Gas & Convenience
18
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Skippy 1.8x
Twizzlers 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
218
Credit
68
Debit
34
Food Stamps
363

When is Kemps Select Purchased?

day of week
Sun
17.4%
Mon
15.4%
Tue
13.2%
Wed
15.7%
Thu
11.7%
Fri
12.0%
Sat
14.6%
time of day
Morning
13.7%
Noon
13.7%
Afternoon
32.3%
Evening
32.0%
Late
8.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kemps Select consumers purchase?

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Why do Kemps Select consumers try new brands?

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Where do Kemps Select consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kemps Select Target Market

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Who actually buys Kemps Select? Do these consumers match the intended target market of Kemps Select?

Thought bubble

What motivates the target market to purchase Kemps Select?

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What other target market should Kemps Select look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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