Kemps Select Consumer Insights

Who buys Kemps Select?

A Kemps Select consumer is generally higher income, Caucasian, and young adult age. Kemps Select consumers are more likely to purchase Kemps Select during larger pantry stocking trips. Brands such as Skippy, Jif, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Kemps Select Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.79
% of Basket $ (median)
7.7%
Total Basket $ (median)
$49.40

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kemps Select Consumer Demographics

demographic
index
Female
98
Male
124
<24
110
25-34
132
35-44
90
45-54
85
55-64
79
65+
101
African American
16
Asian
105
Caucasian
115
Hispanic
17
demographic
index
Has Kids
106
No Kids
86
- $20k
65
$20k-40k
120
$40k-60k
107
$60k-80k
107
$80k-100k
64
$100k-125k
120
$125k +
93
No College
70
College
111
Adv. Degree
83

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Kemps Select Basket Affinity & Size

brand
basket affinity
Skippy 9.8x
Jif 9.4x
Post Honey Bunches Of Oats 7.5x
Kelloggs Frosted Mini Wheat 7.0x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
73
Fill Up (11-20 Items)
164
Pantry Stocking (21+ Items)
323

Where is Kemps Select Purchased?

channels
index
Club
0
Dollar
2
Drug
1
Food
244
Gas & Convenience
18
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 2.0x
Skippy 1.8x
Twizzlers 1.8x
Yoplait Light 1.7x

How Did They Pay?

method
index
Cash
218
Credit
68
Debit
34
Food Stamps
363

When is Kemps Select Purchased?

day of week
Sun
17.4%
Mon
15.4%
Tue
13.2%
Wed
15.7%
Thu
11.7%
Fri
12.0%
Sat
14.6%
time of day
Morning
13.7%
Noon
13.7%
Afternoon
32.3%
Evening
32.0%
Late
8.2%

Get More Kemps Select Data

Contact us for the latest Kemps Select consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kemps Select consumers switch to?

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Why do consumers stop buying Kemps Select products?

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Which retailers do Kemps Select shoppers prefer to shop at?

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What motivates consumers to try Kemps Select products?

Research the Kemps Select Target Market

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Who actually buys Kemps Select? Do these consumers match the intended target market of Kemps Select?

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What motivates the target market to buy Kemps Select?

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What other target market should Kemps Select look at?

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Which other brands have a similar target market?

About Our Kemps Select Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.