Kendall-Jackson Consumer Insights

Who buys Kendall-Jackson?

A Kendall-Jackson consumer is generally very high income, Caucasian, and senior age. Kendall-Jackson consumers are more likely to purchase Kendall-Jackson during larger pantry stocking trips. Brands such as Bud Light, Gatorade G2, and Weight Watchers Smart Ones also tend to be purchased in the same trip. See sample consumer insights data below.

Kendall-Jackson Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$12.99
% of Basket $ (median)
22.2%
Total Basket $ (median)
$58.43

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kendall-Jackson Consumer Demographics

demographic
index
Female
95
Male
151
<24
59
25-34
41
35-44
91
45-54
158
55-64
163
65+
247
African American
57
Asian
102
Caucasian
104
Hispanic
79
demographic
index
Has Kids
83
No Kids
138
- $20k
29
$20k-40k
38
$40k-60k
57
$60k-80k
72
$80k-100k
113
$100k-125k
159
$125k +
272
No College
35
College
104
Adv. Degree
157

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Kendall-Jackson Basket Affinity & Size

brand
basket affinity
Bud Light 10.3x
Gatorade G2 7.7x
Weight Watchers Smart Ones 7.6x
Dixie 7.4x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
242

Where is Kendall-Jackson Purchased?

channels
index
Club
125
Drug
80
Food
189
Gas & Convenience
19
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.9x
Sabra 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
101
Credit
135
Debit
81
Food Stamps
1

When is Kendall-Jackson Purchased?

day of week
Sun
11.9%
Mon
12.7%
Tue
12.2%
Wed
13.7%
Thu
13.2%
Fri
19.9%
Sat
16.3%
time of day
Morning
13.4%
Noon
19.0%
Afternoon
40.5%
Evening
24.2%
Late
2.9%

Get More Kendall-Jackson Data

Contact us for the latest Kendall-Jackson consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kendall-Jackson consumers switch to?

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Why do consumers stop buying Kendall-Jackson products?

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Which retailers do Kendall-Jackson shoppers prefer to shop at?

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What motivates consumers to try Kendall-Jackson products?

Research the Kendall-Jackson Target Market

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Who actually buys Kendall-Jackson? Do these consumers match the intended target market of Kendall-Jackson?

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What motivates the target market to purchase Kendall-Jackson?

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What other target market should Kendall-Jackson look at?

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Which other brands have a similar target market?

About Our Kendall-Jackson Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.