Kendall-Jackson Consumer Insights

Who buys Kendall-Jackson? Kendall-Jackson consumers are generally very high income, Caucasian, and senior age. Kendall-Jackson consumers are more likely to purchase Kendall-Jackson during larger pantry stocking trips. Brands such as Bud Light, Gatorade G2, and Weight Watchers Smart Ones also tend to be purchased in the same trip. Sample consumer insights data below.

Kendall-Jackson Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$12.99
% of Basket $ (median)
22.2%
Total Basket $ (median)
$58.43

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kendall-Jackson Consumer Demographics

demographic
index
Female
95
Male
151
<24
59
25-34
41
35-44
91
45-54
158
55-64
163
65+
247
African American
57
Asian
102
Caucasian
104
Hispanic
79
demographic
index
Has Kids
83
No Kids
138
- $20k
29
$20k-40k
38
$40k-60k
57
$60k-80k
72
$80k-100k
113
$100k-125k
159
$125k +
272
No College
35
College
104
Adv. Degree
157

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Kendall-Jackson Basket Affinity & Size

brand
basket affinity
Bud Light 10.3x
Gatorade G2 7.7x
Weight Watchers Smart Ones 7.6x
Dixie 7.4x
basket size
index
Urgent Need (1-2 Items)
42
Express Lane (3-10 Items)
79
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
242

Where is Kendall-Jackson Purchased?

channels
index
Club
125
Drug
80
Food
189
Gas & Convenience
19
Mass
38
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.9x
Oroweat 1.9x
Sabra 1.7x
Nabisco Triscuit 1.6x

How Did They Pay?

method
index
Cash
101
Credit
135
Debit
81
Food Stamps
1

When is Kendall-Jackson Purchased?

day of week
Sun
11.9%
Mon
12.7%
Tue
12.2%
Wed
13.7%
Thu
13.2%
Fri
19.9%
Sat
16.3%
time of day
Morning
13.4%
Noon
19.0%
Afternoon
40.5%
Evening
24.2%
Late
2.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kendall-Jackson consumers purchase?

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Why do Kendall-Jackson consumers try new brands?

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Where do Kendall-Jackson consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kendall-Jackson Target Market

Arrow and target

Who actually buys Kendall-Jackson? Do these consumers match the intended target market of Kendall-Jackson?

Thought bubble

What motivates the target market to purchase Kendall-Jackson?

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What other target market should Kendall-Jackson look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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