Ken's Steak House Consumer Insights

Who buys Ken's Steak House? Ken's Steak House consumers are generally higher income, Caucasian, and senior age. Ken's Steak House consumers are more likely to purchase Ken's Steak House during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Perdue, and French's also tend to be purchased in the same trip. Sample consumer insights data below.

Ken's Steak House Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.24

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  • Recent demographic data

Ken's Steak House Consumer Demographics

demographic
index
Female
101
Male
95
<24
79
25-34
89
35-44
96
45-54
111
55-64
122
65+
138
African American
103
Asian
61
Caucasian
109
Hispanic
62
demographic
index
Has Kids
95
No Kids
112
- $20k
78
$20k-40k
93
$40k-60k
97
$60k-80k
104
$80k-100k
107
$100k-125k
109
$125k +
106
No College
88
College
101
Adv. Degree
107

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Ken's Steak House Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.3x
Perdue 4.9x
French's 4.5x
Fresh Express 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
464

Where is Ken's Steak House Purchased?

channels
index
Club
7
Dollar
0
Drug
7
Food
219
Gas & Convenience
8
Mass
54
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Perdue 1.4x
Smart Balance 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
108
Credit
106
Debit
92
Food Stamps
100

When is Ken's Steak House Purchased?

day of week
Sun
18.8%
Mon
13.2%
Tue
12.2%
Wed
12.0%
Thu
11.8%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
35.4%
Evening
26.4%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ken's Steak House consumers purchase?

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Why do Ken's Steak House consumers try new brands?

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Where do Ken's Steak House consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ken's Steak House Target Market

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Who actually buys Ken's Steak House? Do these consumers match the intended target market of Ken's Steak House?

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What motivates the target market to purchase Ken's Steak House?

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What other target market should Ken's Steak House look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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