Ken's Steak House Consumer Insights

Who buys Ken's Steak House?

A Ken's Steak House consumer is generally higher income, Caucasian, and senior age. Ken's Steak House consumers are more likely to purchase Ken's Steak House during larger pantry stocking trips. Brands such as Sweet Baby Ray's, Perdue, and French's also tend to be purchased in the same trip. See sample consumer insights data below.

Ken's Steak House Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.98
% of Basket $ (median)
4.5%
Total Basket $ (median)
$66.24

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ken's Steak House Consumer Demographics

demographic
index
Female
101
Male
95
<24
79
25-34
89
35-44
96
45-54
111
55-64
122
65+
138
African American
103
Asian
61
Caucasian
109
Hispanic
62
demographic
index
Has Kids
95
No Kids
112
- $20k
78
$20k-40k
93
$40k-60k
97
$60k-80k
104
$80k-100k
107
$100k-125k
109
$125k +
106
No College
88
College
101
Adv. Degree
107

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Ken's Steak House Basket Affinity & Size

brand
basket affinity
Sweet Baby Ray's 5.3x
Perdue 4.9x
French's 4.5x
Fresh Express 4.5x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
464

Where is Ken's Steak House Purchased?

channels
index
Club
7
Dollar
0
Drug
7
Food
219
Gas & Convenience
8
Mass
54
regions
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What Else Do They Buy?

brand
household affinity
Entenmann's 1.4x
Perdue 1.4x
Smart Balance 1.4x
Utz 1.4x

How Did They Pay?

method
index
Cash
108
Credit
106
Debit
92
Food Stamps
100

When is Ken's Steak House Purchased?

day of week
Sun
18.8%
Mon
13.2%
Tue
12.2%
Wed
12.0%
Thu
11.8%
Fri
14.4%
Sat
17.5%
time of day
Morning
15.3%
Noon
17.3%
Afternoon
35.4%
Evening
26.4%
Late
5.7%

Get More Ken's Steak House Data

Contact us for the latest Ken's Steak House consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Ken's Steak House consumers switch to?

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Why do consumers stop buying Ken's Steak House products?

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What motivates consumers to try Ken's Steak House products?

Research the Ken's Steak House Target Market

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Who actually buys Ken's Steak House? Do these consumers match the intended target market of Ken's Steak House?

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What motivates the target market to purchase Ken's Steak House?

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What other target market should Ken's Steak House look at?

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Which other brands have a similar target market?

About Our Ken's Steak House Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.