Kernel Seasons Consumer Insights

Who buys Kernel Seasons?

A Kernel Seasons consumer is generally very low income, Caucasian, and adolescent age. Kernel Seasons consumers are more likely to purchase Kernel Seasons during larger pantry stocking trips. Brands such as YoCrunch, Maruchan Ramen, and Duncan Hines also tend to be purchased in the same trip. See sample consumer insights data below.

Kernel Seasons Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.42

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kernel Seasons Consumer Demographics

demographic
index
Female
100
Male
96
<24
139
25-34
97
35-44
107
45-54
94
55-64
73
65+
103
African American
97
Asian
61
Caucasian
108
Hispanic
64
demographic
index
Has Kids
100
No Kids
99
- $20k
108
$20k-40k
106
$40k-60k
105
$60k-80k
105
$80k-100k
87
$100k-125k
90
$125k +
94
No College
100
College
100
Adv. Degree
97

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Kernel Seasons Basket Affinity & Size

brand
basket affinity
YoCrunch 3.8x
Maruchan Ramen 3.7x
Duncan Hines 3.6x
Weight Watchers Smart Ones 3.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
435

Where is Kernel Seasons Purchased?

channels
index
Club
4
Dollar
33
Drug
52
Food
104
Gas & Convenience
23
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Hawaiian Punch 1.4x
Chex Mix 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
102
Credit
96
Debit
100
Food Stamps
135

When is Kernel Seasons Purchased?

day of week
Sun
16.0%
Mon
12.3%
Tue
12.3%
Wed
12.3%
Thu
11.0%
Fri
17.1%
Sat
19.0%
time of day
Morning
12.4%
Noon
15.4%
Afternoon
34.5%
Evening
30.2%
Late
7.5%

Get More Kernel Seasons Data

Contact us for the latest Kernel Seasons consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kernel Seasons consumers switch to?

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Why do consumers stop buying Kernel Seasons products?

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Which retailers do Kernel Seasons shoppers prefer to shop at?

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What motivates consumers to try Kernel Seasons products?

Research the Kernel Seasons Target Market

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Who actually buys Kernel Seasons? Do these consumers match the intended target market of Kernel Seasons?

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What motivates the target market to buy Kernel Seasons?

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What other target market should Kernel Seasons look at?

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Which other brands have a similar target market?

About Our Kernel Seasons Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.