Kernel Seasons Consumer Insights

Who buys Kernel Seasons? Kernel Seasons consumers are generally very low income, Caucasian, and adolescent age. Kernel Seasons consumers are more likely to purchase Kernel Seasons during larger pantry stocking trips. Brands such as YoCrunch, Maruchan Ramen, and Duncan Hines also tend to be purchased in the same trip. Sample consumer insights data below.

Kernel Seasons Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.48
% of Basket $ (median)
4.3%
Total Basket $ (median)
$57.42

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kernel Seasons Consumer Demographics

demographic
index
Female
100
Male
96
<24
139
25-34
97
35-44
107
45-54
94
55-64
73
65+
103
African American
97
Asian
61
Caucasian
108
Hispanic
64
demographic
index
Has Kids
100
No Kids
99
- $20k
108
$20k-40k
106
$40k-60k
105
$60k-80k
105
$80k-100k
87
$100k-125k
90
$125k +
94
No College
100
College
100
Adv. Degree
97

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Kernel Seasons Basket Affinity & Size

brand
basket affinity
YoCrunch 3.8x
Maruchan Ramen 3.7x
Duncan Hines 3.6x
Weight Watchers Smart Ones 3.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
49
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
435

Where is Kernel Seasons Purchased?

channels
index
Club
4
Dollar
33
Drug
52
Food
104
Gas & Convenience
23
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Mountain Dew 1.5x
Hawaiian Punch 1.4x
Chex Mix 1.4x
Diet Dr Pepper 1.4x

How Did They Pay?

method
index
Cash
102
Credit
96
Debit
100
Food Stamps
135

When is Kernel Seasons Purchased?

day of week
Sun
16.0%
Mon
12.3%
Tue
12.3%
Wed
12.3%
Thu
11.0%
Fri
17.1%
Sat
19.0%
time of day
Morning
12.4%
Noon
15.4%
Afternoon
34.5%
Evening
30.2%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kernel Seasons consumers purchase?

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Why do Kernel Seasons consumers try new brands?

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Where do Kernel Seasons consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kernel Seasons Target Market

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Who actually buys Kernel Seasons? Do these consumers match the intended target market of Kernel Seasons?

Thought bubble

What motivates the target market to purchase Kernel Seasons?

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What other target market should Kernel Seasons look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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