Kern's Consumer Insights

Who buys Kern's?

A Kern's consumer is generally very low income, Hispanic, and adolescent age. Kern's consumers are more likely to purchase Kern's during larger pantry stocking trips. Brands such as Bar-S, Minute Maid, and King's Hawaiian also tend to be purchased in the same trip. See sample consumer insights data below.

Kern's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.57
% of Basket $ (median)
4.8%
Total Basket $ (median)
$53.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kern's Consumer Demographics

demographic
index
Female
96
Male
138
<24
253
25-34
103
35-44
98
45-54
90
55-64
74
65+
90
African American
32
Asian
335
Caucasian
45
Hispanic
344
demographic
index
Has Kids
107
No Kids
84
- $20k
153
$20k-40k
110
$40k-60k
84
$60k-80k
75
$80k-100k
86
$100k-125k
97
$125k +
133
No College
104
College
105
Adv. Degree
69

Understand Kern's Consumer Behavior

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Kern's Basket Affinity & Size

brand
basket affinity
Bar-S 9.8x
Minute Maid 6.8x
King's Hawaiian 6.3x
Lays Wavy 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
416

Where is Kern's Purchased?

channels
index
Club
378
Dollar
10
Drug
0
Food
127
Gas & Convenience
3
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Red Bull 2.0x
Arizona (Beverage) 1.9x
Fresh Selections 1.9x

How Did They Pay?

method
index
Cash
161
Credit
74
Debit
92
Food Stamps
124

When is Kern's Purchased?

day of week
Sun
17.9%
Mon
15.4%
Tue
13.3%
Wed
11.2%
Thu
12.1%
Fri
14.3%
Sat
15.8%
time of day
Morning
12.2%
Noon
17.8%
Afternoon
35.9%
Evening
27.3%
Late
6.7%

Get More Kern's Data

Contact us for the latest Kern's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kern's consumers switch to?

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Why do consumers stop buying Kern's products?

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Which retailers do Kern's shoppers prefer to shop at?

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What motivates consumers to try Kern's products?

Research the Kern's Target Market

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Who actually buys Kern's? Do these consumers match the intended target market of Kern's?

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What motivates the target market to purchase Kern's?

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What other target market should Kern's look at?

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Which other brands have a similar target market?

About Our Kern's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.