Kern's Consumer Insights

Who buys Kern's? A Kern's consumer is generally very low income, Hispanic, and adolescent age. Kern's consumers are more likely to purchase Kern's during larger pantry stocking trips. Brands such as Bar-S, Minute Maid, and King's Hawaiian also tend to be purchased in the same trip. Sample consumer insights data below.

Kern's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.57
% of Basket $ (median)
4.8%
Total Basket $ (median)
$53.16

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kern's Consumer Demographics

demographic
index
Female
96
Male
138
<24
253
25-34
103
35-44
98
45-54
90
55-64
74
65+
90
African American
32
Asian
335
Caucasian
45
Hispanic
344
demographic
index
Has Kids
107
No Kids
84
- $20k
153
$20k-40k
110
$40k-60k
84
$60k-80k
75
$80k-100k
86
$100k-125k
97
$125k +
133
No College
104
College
105
Adv. Degree
69

Understand Kern's Consumer Behavior

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Kern's Basket Affinity & Size

brand
basket affinity
Bar-S 9.8x
Minute Maid 6.8x
King's Hawaiian 6.3x
Lays Wavy 6.1x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
48
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
416

Where is Kern's Purchased?

channels
index
Club
378
Dollar
10
Drug
0
Food
127
Gas & Convenience
3
Mass
39
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.1x
Red Bull 2.0x
Arizona (Beverage) 1.9x
Fresh Selections 1.9x

How Did They Pay?

method
index
Cash
161
Credit
74
Debit
92
Food Stamps
124

When is Kern's Purchased?

day of week
Sun
17.9%
Mon
15.4%
Tue
13.3%
Wed
11.2%
Thu
12.1%
Fri
14.3%
Sat
15.8%
time of day
Morning
12.2%
Noon
17.8%
Afternoon
35.9%
Evening
27.3%
Late
6.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kern's consumers purchase?

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Why do Kern's consumers try new brands?

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Where do Kern's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kern's Target Market

Arrow and target

Who actually buys Kern's? Do these consumers match the intended target market of Kern's?

Thought bubble

What motivates the target market to purchase Kern's?

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What other target market should Kern's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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