Kerrygold Consumer Insights

Who buys Kerrygold?

A Kerrygold consumer is generally very high income, Hispanic, and senior age. Kerrygold consumers are more likely to purchase Kerrygold during larger pantry stocking trips. Brands such as Horizon Organic, Eggland's Best, and Almond Breeze also tend to be purchased in the same trip. See sample consumer insights data below.

Kerrygold Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$76.14

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kerrygold Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
93
35-44
101
45-54
98
55-64
117
65+
134
African American
38
Asian
89
Caucasian
103
Hispanic
103
demographic
index
Has Kids
94
No Kids
114
- $20k
42
$20k-40k
77
$40k-60k
86
$60k-80k
77
$80k-100k
116
$100k-125k
126
$125k +
183
No College
55
College
106
Adv. Degree
124

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Kerrygold Basket Affinity & Size

brand
basket affinity
Horizon Organic 12.7x
Eggland's Best 7.7x
Almond Breeze 6.7x
Boars Head 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
386

Where is Kerrygold Purchased?

channels
index
Club
304
Dollar
0
Drug
11
Food
154
Gas & Convenience
4
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.7x
Boars Head 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
67
Credit
135
Debit
93
Food Stamps
48

When is Kerrygold Purchased?

day of week
Sun
16.8%
Mon
13.9%
Tue
12.2%
Wed
12.6%
Thu
11.8%
Fri
14.9%
Sat
17.8%
time of day
Morning
13.2%
Noon
20.2%
Afternoon
38.0%
Evening
25.6%
Late
3.1%

Get More Kerrygold Data

Contact us for the latest Kerrygold consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kerrygold consumers switch to?

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Why do consumers stop buying Kerrygold products?

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Which retailers do Kerrygold shoppers prefer to shop at?

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What motivates consumers to try Kerrygold products?

Research the Kerrygold Target Market

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Who actually buys Kerrygold? Do these consumers match the intended target market of Kerrygold?

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What motivates the target market to buy Kerrygold?

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What other target market should Kerrygold look at?

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Which other brands have a similar target market?

About Our Kerrygold Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.