Kerrygold Consumer Insights

Who buys Kerrygold? A Kerrygold consumer is generally very high income, Hispanic, and senior age. Kerrygold consumers are more likely to purchase Kerrygold during larger pantry stocking trips. Brands such as Horizon Organic, Eggland's Best, and Almond Breeze also tend to be purchased in the same trip. Sample consumer insights data below.

Kerrygold Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.49
% of Basket $ (median)
5.9%
Total Basket $ (median)
$76.14

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kerrygold Consumer Demographics

demographic
index
Female
100
Male
101
<24
79
25-34
93
35-44
101
45-54
98
55-64
117
65+
134
African American
38
Asian
89
Caucasian
103
Hispanic
103
demographic
index
Has Kids
94
No Kids
114
- $20k
42
$20k-40k
77
$40k-60k
86
$60k-80k
77
$80k-100k
116
$100k-125k
126
$125k +
183
No College
55
College
106
Adv. Degree
124

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Kerrygold Basket Affinity & Size

brand
basket affinity
Horizon Organic 12.7x
Eggland's Best 7.7x
Almond Breeze 6.7x
Boars Head 5.6x
basket size
index
Urgent Need (1-2 Items)
6
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
187
Pantry Stocking (21+ Items)
386

Where is Kerrygold Purchased?

channels
index
Club
304
Dollar
0
Drug
11
Food
154
Gas & Convenience
4
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.7x
Boars Head 1.6x
Sabra 1.5x

How Did They Pay?

method
index
Cash
67
Credit
135
Debit
93
Food Stamps
48

When is Kerrygold Purchased?

day of week
Sun
16.8%
Mon
13.9%
Tue
12.2%
Wed
12.6%
Thu
11.8%
Fri
14.9%
Sat
17.8%
time of day
Morning
13.2%
Noon
20.2%
Afternoon
38.0%
Evening
25.6%
Late
3.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kerrygold consumers purchase?

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Why do Kerrygold consumers try new brands?

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Where do Kerrygold consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kerrygold Target Market

Arrow and target

Who actually buys Kerrygold? Do these consumers match the intended target market of Kerrygold?

Thought bubble

What motivates the target market to purchase Kerrygold?

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What other target market should Kerrygold look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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