Ketel One Consumer Insights

Who buys Ketel One?

A Ketel One consumer is generally very high income, Asian, and older age. Ketel One consumers are more likely to purchase Ketel One during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Canada Dry also tend to be purchased in the same trip. See sample consumer insights data below.

Ketel One Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$30.90
% of Basket $ (median)
38.2%
Total Basket $ (median)
$80.81

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Ketel One Consumer Demographics

demographic
index
Female
96
Male
143
<24
60
25-34
89
35-44
85
45-54
124
55-64
155
65+
119
African American
36
Asian
150
Caucasian
99
Hispanic
106
demographic
index
Has Kids
90
No Kids
122
- $20k
54
$20k-40k
42
$40k-60k
60
$60k-80k
78
$80k-100k
90
$100k-125k
134
$125k +
287
No College
47
College
110
Adv. Degree
114

Understand Ketel One Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ketel One Basket Affinity & Size

brand
basket affinity
Bud Light 17.0x
Sabra 11.1x
Canada Dry 10.5x
Sparkling Ice 8.0x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
155

Where is Ketel One Purchased?

channels
index
Club
314
Drug
163
Food
113
Gas & Convenience
158
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Bud Light 1.7x
Smart Balance 1.7x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
98
Credit
151
Debit
68
Food Stamps
4

When is Ketel One Purchased?

day of week
Sun
9.0%
Mon
9.6%
Tue
10.8%
Wed
13.1%
Thu
13.1%
Fri
20.7%
Sat
23.7%
time of day
Morning
10.6%
Noon
15.7%
Afternoon
40.6%
Evening
29.0%
Late
4.1%

About Our Ketel One Consumer Insights

How do we know who buys Ketel One? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Ketel One consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.