Ketel One Consumer Insights

Who buys Ketel One?

A Ketel One consumer is generally very high income, Asian, and older age. Ketel One consumers are more likely to purchase Ketel One during larger pantry stocking trips. Brands such as Bud Light, Sabra, and Canada Dry also tend to be purchased in the same trip. Sample consumer insights data below.

Ketel One Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$30.90
% of Basket $ (median)
38.2%
Total Basket $ (median)
$80.81

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Ketel One Consumer Demographics

demographic
index
Female
96
Male
143
<24
60
25-34
89
35-44
85
45-54
124
55-64
155
65+
119
African American
36
Asian
150
Caucasian
99
Hispanic
106
demographic
index
Has Kids
90
No Kids
122
- $20k
54
$20k-40k
42
$40k-60k
60
$60k-80k
78
$80k-100k
90
$100k-125k
134
$125k +
287
No College
47
College
110
Adv. Degree
114

Understand Ketel One Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Ketel One Basket Affinity & Size

brand
basket affinity
Bud Light 17.0x
Sabra 11.1x
Canada Dry 10.5x
Sparkling Ice 8.0x
basket size
index
Urgent Need (1-2 Items)
77
Express Lane (3-10 Items)
91
Fill Up (11-20 Items)
125
Pantry Stocking (21+ Items)
155

Where is Ketel One Purchased?

channels
index
Club
314
Drug
163
Food
113
Gas & Convenience
158
Mass
35
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 1.9x
Bud Light 1.7x
Smart Balance 1.7x
Red Bull 1.6x

How Did They Pay?

method
index
Cash
98
Credit
151
Debit
68
Food Stamps
4

When is Ketel One Purchased?

day of week
Sun
9.0%
Mon
9.6%
Tue
10.8%
Wed
13.1%
Thu
13.1%
Fri
20.7%
Sat
23.7%
time of day
Morning
10.6%
Noon
15.7%
Afternoon
40.6%
Evening
29.0%
Late
4.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Ketel One consumers purchase?

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Why do Ketel One consumers try new brands?

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Where do Ketel One consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Ketel One Target Market

Arrow and target

Who actually buys Ketel One? Do these consumers match the intended target market of Ketel One?

Thought bubble

What motivates the target market to purchase Ketel One?

magnifying glass

What other target market should Ketel One look at?

venn diagram

Which other brands have a similar target market?

About Our Ketel One Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.