Kettle Brand Consumer Insights

Who buys Kettle Brand? A Kettle Brand consumer is generally slightly higher income, Asian, and adolescent age. Kettle Brand consumers are more likely to purchase Kettle Brand during larger pantry stocking trips. Brands such as Fresh Selections, Quaker Chewy, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

Kettle Brand Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.68
% of Basket $ (median)
5.6%
Total Basket $ (median)
$48.24

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kettle Brand Consumer Demographics

demographic
index
Female
97
Male
130
<24
110
25-34
107
35-44
96
45-54
100
55-64
92
65+
95
African American
94
Asian
132
Caucasian
98
Hispanic
94
demographic
index
Has Kids
92
No Kids
118
- $20k
102
$20k-40k
84
$40k-60k
97
$60k-80k
102
$80k-100k
108
$100k-125k
106
$125k +
108
No College
75
College
103
Adv. Degree
113

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Kettle Brand Basket Affinity & Size

brand
basket affinity
Fresh Selections 8.2x
Quaker Chewy 5.2x
Horizon Organic 5.0x
Kellogg's 4.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
387

Where is Kettle Brand Purchased?

channels
index
Club
2
Dollar
68
Drug
59
Food
211
Gas & Convenience
45
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.5x
Horizon Organic 1.4x
Nabisco Triscuit 1.3x
Almond Breeze 1.3x

How Did They Pay?

method
index
Cash
103
Credit
104
Debit
98
Food Stamps
78

When is Kettle Brand Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
11.7%
Wed
11.9%
Thu
11.9%
Fri
15.6%
Sat
17.8%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
34.3%
Evening
27.9%
Late
6.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kettle Brand consumers purchase?

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Why do Kettle Brand consumers try new brands?

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Where do Kettle Brand consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kettle Brand Target Market

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Who actually buys Kettle Brand? Do these consumers match the intended target market of Kettle Brand?

Thought bubble

What motivates the target market to purchase Kettle Brand?

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What other target market should Kettle Brand look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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