Kettle Brand Consumer Insights

Who buys Kettle Brand?

A Kettle Brand consumer is generally slightly higher income, Asian, and adolescent age. Kettle Brand consumers are more likely to purchase Kettle Brand during larger pantry stocking trips. Brands such as Fresh Selections, Quaker Chewy, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

Kettle Brand Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.68
% of Basket $ (median)
5.6%
Total Basket $ (median)
$48.24

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kettle Brand Consumer Demographics

demographic
index
Female
97
Male
130
<24
110
25-34
107
35-44
96
45-54
100
55-64
92
65+
95
African American
94
Asian
132
Caucasian
98
Hispanic
94
demographic
index
Has Kids
92
No Kids
118
- $20k
102
$20k-40k
84
$40k-60k
97
$60k-80k
102
$80k-100k
108
$100k-125k
106
$125k +
108
No College
75
College
103
Adv. Degree
113

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Kettle Brand Basket Affinity & Size

brand
basket affinity
Fresh Selections 8.2x
Quaker Chewy 5.2x
Horizon Organic 5.0x
Kellogg's 4.8x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
61
Fill Up (11-20 Items)
150
Pantry Stocking (21+ Items)
387

Where is Kettle Brand Purchased?

channels
index
Club
2
Dollar
68
Drug
59
Food
211
Gas & Convenience
45
Mass
50
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Fresh Selections 1.5x
Horizon Organic 1.4x
Nabisco Triscuit 1.3x
Almond Breeze 1.3x

How Did They Pay?

method
index
Cash
103
Credit
104
Debit
98
Food Stamps
78

When is Kettle Brand Purchased?

day of week
Sun
18.1%
Mon
13.0%
Tue
11.7%
Wed
11.9%
Thu
11.9%
Fri
15.6%
Sat
17.8%
time of day
Morning
13.9%
Noon
17.5%
Afternoon
34.3%
Evening
27.9%
Late
6.4%

Get More Kettle Brand Data

Contact us for the latest Kettle Brand consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kettle Brand consumers switch to?

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Why do consumers stop buying Kettle Brand products?

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Which retailers do Kettle Brand shoppers prefer to shop at?

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What motivates consumers to try Kettle Brand products?

Research the Kettle Brand Target Market

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Who actually buys Kettle Brand? Do these consumers match the intended target market of Kettle Brand?

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What motivates the target market to buy Kettle Brand?

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What other target market should Kettle Brand look at?

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Which other brands have a similar target market?

About Our Kettle Brand Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.