Keurig Consumer Insights

Who buys Keurig? Keurig consumers are generally very high income, Caucasian, and senior age. Keurig consumers are more likely to purchase Keurig during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and International Delight also tend to be purchased in the same trip. Sample consumer insights data below.

Keurig Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
17.2%
Total Basket $ (median)
$63.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keurig Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
88
35-44
97
45-54
105
55-64
131
65+
167
African American
61
Asian
85
Caucasian
106
Hispanic
82
demographic
index
Has Kids
95
No Kids
111
- $20k
63
$20k-40k
80
$40k-60k
92
$60k-80k
100
$80k-100k
106
$100k-125k
124
$125k +
136
No College
89
College
101
Adv. Degree
108

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Keurig Basket Affinity & Size

brand
basket affinity
Archer Farms 8.5x
Crayola 5.3x
International Delight 5.3x
Dixie 5.0x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
316

Where is Keurig Purchased?

channels
index
Beauty
3
Club
266
Dollar
3
Drug
12
Food
35
Gas & Convenience
7
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.3x
Nabisco Triscuit 1.3x
Gold Peak 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
63
Credit
113
Debit
112
Food Stamps
43

When is Keurig Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
11.4%
Wed
11.5%
Thu
12.3%
Fri
16.9%
Sat
19.3%
time of day
Morning
13.5%
Noon
19.6%
Afternoon
36.4%
Evening
25.1%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keurig consumers purchase?

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Why do Keurig consumers try new brands?

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Where do Keurig consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keurig Target Market

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Who actually buys Keurig? Do these consumers match the intended target market of Keurig?

Thought bubble

What motivates the target market to purchase Keurig?

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What other target market should Keurig look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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