Keurig Consumer Insights

Who buys Keurig?

A Keurig consumer is generally very high income, Caucasian, and senior age. Keurig consumers are more likely to purchase Keurig during larger pantry stocking trips. Brands such as Archer Farms, Crayola, and International Delight also tend to be purchased in the same trip. See sample consumer insights data below.

Keurig Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
17.2%
Total Basket $ (median)
$63.86

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keurig Consumer Demographics

demographic
index
Female
101
Male
95
<24
67
25-34
88
35-44
97
45-54
105
55-64
131
65+
167
African American
61
Asian
85
Caucasian
106
Hispanic
82
demographic
index
Has Kids
95
No Kids
111
- $20k
63
$20k-40k
80
$40k-60k
92
$60k-80k
100
$80k-100k
106
$100k-125k
124
$125k +
136
No College
89
College
101
Adv. Degree
108

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Keurig Basket Affinity & Size

brand
basket affinity
Archer Farms 8.5x
Crayola 5.3x
International Delight 5.3x
Dixie 5.0x
basket size
index
Urgent Need (1-2 Items)
29
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
316

Where is Keurig Purchased?

channels
index
Beauty
3
Club
266
Dollar
3
Drug
12
Food
35
Gas & Convenience
7
Mass
131
regions
hover to view index

What Else Do They Buy?

brand
household affinity
International Delight 1.3x
Nabisco Triscuit 1.3x
Gold Peak 1.3x
Taylor Farms 1.3x

How Did They Pay?

method
index
Cash
63
Credit
113
Debit
112
Food Stamps
43

When is Keurig Purchased?

day of week
Sun
16.8%
Mon
11.7%
Tue
11.4%
Wed
11.5%
Thu
12.3%
Fri
16.9%
Sat
19.3%
time of day
Morning
13.5%
Noon
19.6%
Afternoon
36.4%
Evening
25.1%
Late
5.3%

About Our Keurig Consumer Insights

How do we know who buys Keurig? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Keurig consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.