Keurig Eight O'Clock Consumer Insights

Who buys Keurig Eight O'Clock?

A Keurig Eight O'Clock consumer is generally higher income, Caucasian, and senior age. Keurig Eight O'Clock consumers are more likely to purchase Keurig Eight O'Clock during larger pantry stocking trips. Brands such as Coffee-mate, Perdue, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Keurig Eight O'Clock Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$78.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keurig Eight O'Clock Consumer Demographics

demographic
index
Female
98
Male
117
<24
47
25-34
78
35-44
87
45-54
123
55-64
167
65+
196
African American
37
Asian
25
Caucasian
117
Hispanic
46
demographic
index
Has Kids
89
No Kids
124
- $20k
66
$20k-40k
86
$40k-60k
99
$60k-80k
112
$80k-100k
107
$100k-125k
121
$125k +
97
No College
115
College
97
Adv. Degree
99

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Keurig Eight O'Clock Basket Affinity & Size

brand
basket affinity
Coffee-mate 5.0x
Perdue 4.2x
Kelloggs Pop Tarts 4.1x
International Delight 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
438

Where is Keurig Eight O'Clock Purchased?

channels
index
Beauty
3
Club
0
Dollar
0
Drug
27
Food
102
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Utz 1.6x
Weight Watchers Smart Ones 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
103
Credit
95
Debit
109
Food Stamps
64

When is Keurig Eight O'Clock Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
11.7%
Wed
11.8%
Thu
11.7%
Fri
15.6%
Sat
18.3%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
35.8%
Evening
25.6%
Late
5.7%

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Find Answers to Questions

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Which brands do Keurig Eight O'Clock consumers switch to?

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Why do consumers stop buying Keurig Eight O'Clock products?

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What motivates consumers to try Keurig Eight O'Clock products?

Research the Keurig Eight O'Clock Target Market

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Who actually buys Keurig Eight O'Clock? Do these consumers match the intended target market of Keurig Eight O'Clock?

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What motivates the target market to buy Keurig Eight O'Clock?

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What other target market should Keurig Eight O'Clock look at?

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Which other brands have a similar target market?

About Our Keurig Eight O'Clock Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.