Keurig Eight O'Clock Consumer Insights

Who buys Keurig Eight O'Clock? A Keurig Eight O'Clock consumer is generally higher income, Caucasian, and senior age. Keurig Eight O'Clock consumers are more likely to purchase Keurig Eight O'Clock during larger pantry stocking trips. Brands such as Coffee-mate, Perdue, and Kelloggs Pop Tarts also tend to be purchased in the same trip. Sample consumer insights data below.

Keurig Eight O'Clock Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.98
% of Basket $ (median)
11.4%
Total Basket $ (median)
$78.77

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  • Attitudinal surveys
  • Recent demographic data

Keurig Eight O'Clock Consumer Demographics

demographic
index
Female
98
Male
117
<24
47
25-34
78
35-44
87
45-54
123
55-64
167
65+
196
African American
37
Asian
25
Caucasian
117
Hispanic
46
demographic
index
Has Kids
89
No Kids
124
- $20k
66
$20k-40k
86
$40k-60k
99
$60k-80k
112
$80k-100k
107
$100k-125k
121
$125k +
97
No College
115
College
97
Adv. Degree
99

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Keurig Eight O'Clock Basket Affinity & Size

brand
basket affinity
Coffee-mate 5.0x
Perdue 4.2x
Kelloggs Pop Tarts 4.1x
International Delight 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
149
Pantry Stocking (21+ Items)
438

Where is Keurig Eight O'Clock Purchased?

channels
index
Beauty
3
Club
0
Dollar
0
Drug
27
Food
102
Gas & Convenience
1
Mass
140
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 1.7x
Utz 1.6x
Weight Watchers Smart Ones 1.6x
Entenmann's 1.6x

How Did They Pay?

method
index
Cash
103
Credit
95
Debit
109
Food Stamps
64

When is Keurig Eight O'Clock Purchased?

day of week
Sun
18.0%
Mon
12.9%
Tue
11.7%
Wed
11.8%
Thu
11.7%
Fri
15.6%
Sat
18.3%
time of day
Morning
15.7%
Noon
17.3%
Afternoon
35.8%
Evening
25.6%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keurig Eight O'Clock consumers purchase?

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Why do Keurig Eight O'Clock consumers try new brands?

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Where do Keurig Eight O'Clock consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keurig Eight O'Clock Target Market

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Who actually buys Keurig Eight O'Clock? Do these consumers match the intended target market of Keurig Eight O'Clock?

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What motivates the target market to purchase Keurig Eight O'Clock?

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What other target market should Keurig Eight O'Clock look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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