Keystone Light Consumer Insights

Who buys Keystone Light? Keystone Light consumers are generally median income, Caucasian, and older age. Keystone Light consumers are more likely to purchase Keystone Light during larger pantry stocking trips. Brands such as Sunny Meadow, Purina Friskies, and Bar-S also tend to be purchased in the same trip. Sample consumer insights data below.

Keystone Light Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$14.97
% of Basket $ (median)
34.9%
Total Basket $ (median)
$42.86

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Keystone Light Consumer Demographics

demographic
index
Female
100
Male
103
<24
64
25-34
79
35-44
86
45-54
143
55-64
151
65+
81
African American
17
Asian
36
Caucasian
120
Hispanic
42
demographic
index
Has Kids
80
No Kids
145
- $20k
107
$20k-40k
83
$40k-60k
91
$60k-80k
126
$80k-100k
112
$100k-125k
120
$125k +
60
No College
140
College
90
Adv. Degree
102

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Keystone Light Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.8x
Purina Friskies 6.6x
Bar-S 5.5x
Mission (Foods) 5.5x
basket size
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
194

Where is Keystone Light Purchased?

channels
index
Club
14
Dollar
34
Drug
101
Food
115
Gas & Convenience
377
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.3x
Bud Light 2.2x
Bar-S 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
126
Credit
99
Debit
97
Food Stamps
52

When is Keystone Light Purchased?

day of week
Sun
10.9%
Mon
9.2%
Tue
10.2%
Wed
12.8%
Thu
13.5%
Fri
20.9%
Sat
22.5%
time of day
Morning
12.4%
Noon
19.9%
Afternoon
37.9%
Evening
25.0%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Keystone Light consumers purchase?

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Why do Keystone Light consumers try new brands?

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Where do Keystone Light consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Keystone Light Target Market

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Who actually buys Keystone Light? Do these consumers match the intended target market of Keystone Light?

Thought bubble

What motivates the target market to purchase Keystone Light?

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What other target market should Keystone Light look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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