Keystone Light Consumer Insights

Who buys Keystone Light?

A Keystone Light consumer is generally median income, Caucasian, and older age. Keystone Light consumers are more likely to purchase Keystone Light during larger pantry stocking trips. Brands such as Sunny Meadow, Purina Friskies, and Bar-S also tend to be purchased in the same trip. See sample consumer insights data below.

Keystone Light Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$14.97
% of Basket $ (median)
34.9%
Total Basket $ (median)
$42.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Keystone Light Consumer Demographics

demographic
index
Female
100
Male
103
<24
64
25-34
79
35-44
86
45-54
143
55-64
151
65+
81
African American
17
Asian
36
Caucasian
120
Hispanic
42
demographic
index
Has Kids
80
No Kids
145
- $20k
107
$20k-40k
83
$40k-60k
91
$60k-80k
126
$80k-100k
112
$100k-125k
120
$125k +
60
No College
140
College
90
Adv. Degree
102

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Keystone Light Basket Affinity & Size

brand
basket affinity
Sunny Meadow 11.8x
Purina Friskies 6.6x
Bar-S 5.5x
Mission (Foods) 5.5x
basket size
index
Urgent Need (1-2 Items)
67
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
126
Pantry Stocking (21+ Items)
194

Where is Keystone Light Purchased?

channels
index
Club
14
Dollar
34
Drug
101
Food
115
Gas & Convenience
377
Mass
102
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro 2.3x
Bud Light 2.2x
Bar-S 2.0x
Totino's Party Pizza 2.0x

How Did They Pay?

method
index
Cash
126
Credit
99
Debit
97
Food Stamps
52

When is Keystone Light Purchased?

day of week
Sun
10.9%
Mon
9.2%
Tue
10.2%
Wed
12.8%
Thu
13.5%
Fri
20.9%
Sat
22.5%
time of day
Morning
12.4%
Noon
19.9%
Afternoon
37.9%
Evening
25.0%
Late
4.8%

Get More Keystone Light Data

Contact us for the latest Keystone Light consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Keystone Light consumers switch to?

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Why do consumers stop buying Keystone Light products?

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Which retailers do Keystone Light shoppers prefer to shop at?

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What motivates consumers to try Keystone Light products?

Research the Keystone Light Target Market

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Who actually buys Keystone Light? Do these consumers match the intended target market of Keystone Light?

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What motivates the target market to buy Keystone Light?

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What other target market should Keystone Light look at?

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Which other brands have a similar target market?

About Our Keystone Light Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.