Kibbles 'n Bits Consumer Insights

Who buys Kibbles 'n Bits?

A Kibbles 'n Bits consumer is generally slightly lower income, Caucasian, and older age. Kibbles 'n Bits consumers are more likely to purchase Kibbles 'n Bits during larger pantry stocking trips. Brands such as Pop-Tarts, Maxwell House, and Purina Friskies also tend to be purchased in the same trip. See sample consumer insights data below.

Kibbles 'n Bits Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$9.99
% of Basket $ (median)
19.8%
Total Basket $ (median)
$50.44

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kibbles 'n Bits Consumer Demographics

demographic
index
Female
101
Male
86
<24
103
25-34
84
35-44
95
45-54
121
55-64
131
65+
80
African American
53
Asian
39
Caucasian
111
Hispanic
86
demographic
index
Has Kids
96
No Kids
110
- $20k
111
$20k-40k
120
$40k-60k
124
$60k-80k
106
$80k-100k
87
$100k-125k
77
$125k +
54
No College
147
College
97
Adv. Degree
59

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Kibbles 'n Bits Basket Affinity & Size

brand
basket affinity
Pop-Tarts 4.9x
Maxwell House 4.8x
Purina Friskies 4.6x
Angel Soft 4.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
306

Where is Kibbles 'n Bits Purchased?

channels
index
Beauty
1
Club
1
Dollar
309
Drug
21
Food
70
Gas & Convenience
3
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro 1.8x
Blue Bonnet 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
107
Credit
75
Debit
125
Food Stamps
67

When is Kibbles 'n Bits Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.5%
Wed
11.8%
Thu
12.9%
Fri
15.8%
Sat
19.1%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
32.7%
Evening
29.9%
Late
7.4%

About Our Kibbles 'n Bits Consumer Insights

How do we know who buys Kibbles 'n Bits? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kibbles 'n Bits consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.