Kibbles 'n Bits Consumer Insights

Who buys Kibbles 'n Bits? A Kibbles 'n Bits consumer is generally slightly lower income, Caucasian, and older age. Kibbles 'n Bits consumers are more likely to purchase Kibbles 'n Bits during larger pantry stocking trips. Brands such as Pop-Tarts, Maxwell House, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Kibbles 'n Bits Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.99
% of Basket $ (median)
19.8%
Total Basket $ (median)
$50.44

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kibbles 'n Bits Consumer Demographics

demographic
index
Female
101
Male
86
<24
103
25-34
84
35-44
95
45-54
121
55-64
131
65+
80
African American
53
Asian
39
Caucasian
111
Hispanic
86
demographic
index
Has Kids
96
No Kids
110
- $20k
111
$20k-40k
120
$40k-60k
124
$60k-80k
106
$80k-100k
87
$100k-125k
77
$125k +
54
No College
147
College
97
Adv. Degree
59

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Kibbles 'n Bits Basket Affinity & Size

brand
basket affinity
Pop-Tarts 4.9x
Maxwell House 4.8x
Purina Friskies 4.6x
Angel Soft 4.5x
basket size
index
Urgent Need (1-2 Items)
31
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
147
Pantry Stocking (21+ Items)
306

Where is Kibbles 'n Bits Purchased?

channels
index
Beauty
1
Club
1
Dollar
309
Drug
21
Food
70
Gas & Convenience
3
Mass
152
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Purina Friskies 1.8x
Marlboro 1.8x
Blue Bonnet 1.7x
Sunbeam 1.6x

How Did They Pay?

method
index
Cash
107
Credit
75
Debit
125
Food Stamps
67

When is Kibbles 'n Bits Purchased?

day of week
Sun
16.7%
Mon
12.3%
Tue
11.5%
Wed
11.8%
Thu
12.9%
Fri
15.8%
Sat
19.1%
time of day
Morning
14.1%
Noon
15.9%
Afternoon
32.7%
Evening
29.9%
Late
7.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kibbles 'n Bits consumers purchase?

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Why do Kibbles 'n Bits consumers try new brands?

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Where do Kibbles 'n Bits consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kibbles 'n Bits Target Market

Arrow and target

Who actually buys Kibbles 'n Bits? Do these consumers match the intended target market of Kibbles 'n Bits?

Thought bubble

What motivates the target market to purchase Kibbles 'n Bits?

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What other target market should Kibbles 'n Bits look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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