Kibbles'N Bits American Grill Consumer Insights

Who buys Kibbles'N Bits American Grill?

A Kibbles'N Bits American Grill consumer is generally very low income, Caucasian, and upper middle age. Kibbles'N Bits American Grill consumers are more likely to purchase Kibbles'N Bits American Grill during larger pantry stocking trips. Brands such as Maxwell House, Sunny Meadow, and Purina Friskies also tend to be purchased in the same trip. Sample consumer insights data below.

Kibbles'N Bits American Grill Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
14.7%
Total Basket $ (median)
$67.99

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  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kibbles'N Bits American Grill Consumer Demographics

demographic
index
Female
102
Male
77
<24
89
25-34
101
35-44
99
45-54
116
55-64
85
65+
47
African American
73
Asian
32
Caucasian
111
Hispanic
81
demographic
index
Has Kids
101
No Kids
97
- $20k
150
$20k-40k
112
$40k-60k
118
$60k-80k
111
$80k-100k
68
$100k-125k
88
$125k +
51
No College
130
College
100
Adv. Degree
64

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Kibbles'N Bits American Grill Basket Affinity & Size

brand
basket affinity
Maxwell House 6.3x
Sunny Meadow 6.1x
Purina Friskies 5.7x
Bar-S 5.3x
basket size
index
Urgent Need (1-2 Items)
21
Express Lane (3-10 Items)
69
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
328

Where is Kibbles'N Bits American Grill Purchased?

channels
index
Dollar
304
Drug
1
Food
9
Mass
200
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.9x
Blue Bonnet 1.9x
Gain 1.9x
Armour 1.8x

How Did They Pay?

method
index
Cash
108
Credit
71
Debit
130
Food Stamps
44

When is Kibbles'N Bits American Grill Purchased?

day of week
Sun
15.7%
Mon
10.2%
Tue
12.3%
Wed
8.9%
Thu
15.8%
Fri
16.7%
Sat
20.3%
time of day
Morning
12.8%
Noon
17.0%
Afternoon
31.0%
Evening
29.6%
Late
9.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kibbles'N Bits American Grill consumers purchase?

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Why do Kibbles'N Bits American Grill consumers try new brands?

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Where do Kibbles'N Bits American Grill consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kibbles'N Bits American Grill Target Market

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Who actually buys Kibbles'N Bits American Grill? Do these consumers match the intended target market of Kibbles'N Bits American Grill?

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What motivates the target market to purchase Kibbles'N Bits American Grill?

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What other target market should Kibbles'N Bits American Grill look at?

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Which other brands have a similar target market?

About Our Kibbles'N Bits American Grill Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.