Kibbles'N Bistro Meals Consumer Insights

Who buys Kibbles'N Bistro Meals?

A Kibbles'N Bistro Meals consumer is generally slightly lower income, Caucasian, and older age. Kibbles'N Bistro Meals consumers are more likely to purchase Kibbles'N Bistro Meals during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Febreze also tend to be purchased in the same trip. See sample consumer insights data below.

Kibbles'N Bistro Meals Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$9.98
% of Basket $ (median)
14.3%
Total Basket $ (median)
$69.97

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kibbles'N Bistro Meals Consumer Demographics

demographic
index
Female
101
Male
91
<24
117
25-34
84
35-44
95
45-54
117
55-64
125
65+
104
African American
47
Asian
38
Caucasian
112
Hispanic
78
demographic
index
Has Kids
94
No Kids
113
- $20k
115
$20k-40k
123
$40k-60k
137
$60k-80k
114
$80k-100k
81
$100k-125k
54
$125k +
43
No College
176
College
90
Adv. Degree
57

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Kibbles'N Bistro Meals Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.4x
Sunny Meadow 6.8x
Febreze 5.9x
Sunbeam 5.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
363

Where is Kibbles'N Bistro Meals Purchased?

channels
index
Dollar
6
Drug
25
Food
14
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Armour 1.8x
Marlboro 1.8x
Bar-S 1.7x

How Did They Pay?

method
index
Cash
113
Credit
68
Debit
130
Food Stamps
71

When is Kibbles'N Bistro Meals Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
11.5%
Wed
11.6%
Thu
13.1%
Fri
16.4%
Sat
18.5%
time of day
Morning
13.4%
Noon
15.9%
Afternoon
34.1%
Evening
29.7%
Late
6.9%

Get More Kibbles'N Bistro Meals Data

Contact us for the latest Kibbles'N Bistro Meals consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kibbles'N Bistro Meals consumers switch to?

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Why do consumers stop buying Kibbles'N Bistro Meals products?

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What motivates consumers to try Kibbles'N Bistro Meals products?

Research the Kibbles'N Bistro Meals Target Market

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Who actually buys Kibbles'N Bistro Meals? Do these consumers match the intended target market of Kibbles'N Bistro Meals?

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What motivates the target market to purchase Kibbles'N Bistro Meals?

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What other target market should Kibbles'N Bistro Meals look at?

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Which other brands have a similar target market?

About Our Kibbles'N Bistro Meals Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.