Kibbles'N Bistro Meals Consumer Insights

Who buys Kibbles'N Bistro Meals? A Kibbles'N Bistro Meals consumer is generally slightly lower income, Caucasian, and older age. Kibbles'N Bistro Meals consumers are more likely to purchase Kibbles'N Bistro Meals during larger pantry stocking trips. Brands such as Purina Friskies, Sunny Meadow, and Febreze also tend to be purchased in the same trip. Sample consumer insights data below.

Kibbles'N Bistro Meals Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$9.98
% of Basket $ (median)
14.3%
Total Basket $ (median)
$69.97

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kibbles'N Bistro Meals Consumer Demographics

demographic
index
Female
101
Male
91
<24
117
25-34
84
35-44
95
45-54
117
55-64
125
65+
104
African American
47
Asian
38
Caucasian
112
Hispanic
78
demographic
index
Has Kids
94
No Kids
113
- $20k
115
$20k-40k
123
$40k-60k
137
$60k-80k
114
$80k-100k
81
$100k-125k
54
$125k +
43
No College
176
College
90
Adv. Degree
57

Understand Kibbles'N Bistro Meals Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kibbles'N Bistro Meals Basket Affinity & Size

brand
basket affinity
Purina Friskies 7.4x
Sunny Meadow 6.8x
Febreze 5.9x
Sunbeam 5.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
60
Fill Up (11-20 Items)
144
Pantry Stocking (21+ Items)
363

Where is Kibbles'N Bistro Meals Purchased?

channels
index
Dollar
6
Drug
25
Food
14
Mass
205
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.8x
Armour 1.8x
Marlboro 1.8x
Bar-S 1.7x

How Did They Pay?

method
index
Cash
113
Credit
68
Debit
130
Food Stamps
71

When is Kibbles'N Bistro Meals Purchased?

day of week
Sun
16.5%
Mon
12.5%
Tue
11.5%
Wed
11.6%
Thu
13.1%
Fri
16.4%
Sat
18.5%
time of day
Morning
13.4%
Noon
15.9%
Afternoon
34.1%
Evening
29.7%
Late
6.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kibbles'N Bistro Meals consumers purchase?

check mark

Why do Kibbles'N Bistro Meals consumers try new brands?

check mark

Where do Kibbles'N Bistro Meals consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kibbles'N Bistro Meals Target Market

Arrow and target

Who actually buys Kibbles'N Bistro Meals? Do these consumers match the intended target market of Kibbles'N Bistro Meals?

Thought bubble

What motivates the target market to purchase Kibbles'N Bistro Meals?

magnifying glass

What other target market should Kibbles'N Bistro Meals look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us