Kibbles'N Bits Homestyle Consumer Insights

Who buys Kibbles'N Bits Homestyle?

A Kibbles'N Bits Homestyle consumer is generally very low income, Caucasian, and older age. Kibbles'N Bits Homestyle consumers are more likely to purchase Kibbles'N Bits Homestyle during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Sunny Meadow also tend to be purchased in the same trip. See sample consumer insights data below.

Kibbles'N Bits Homestyle Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.98
% of Basket $ (median)
17.6%
Total Basket $ (median)
$62.53

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Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kibbles'N Bits Homestyle Consumer Demographics

demographic
index
Female
103
Male
68
<24
93
25-34
87
35-44
88
45-54
128
55-64
151
65+
58
African American
41
Asian
30
Caucasian
115
Hispanic
71
demographic
index
Has Kids
93
No Kids
115
- $20k
135
$20k-40k
123
$40k-60k
134
$60k-80k
96
$80k-100k
76
$100k-125k
77
$125k +
45
No College
183
College
90
Adv. Degree
52

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Kibbles'N Bits Homestyle Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Blue Bonnet 7.0x
Sunny Meadow 6.9x
Charmin 5.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
340

Where is Kibbles'N Bits Homestyle Purchased?

channels
index
Dollar
250
Drug
2
Food
2
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Armour 1.9x
Bar-S 1.8x
Diet Mountain Dew 1.8x

How Did They Pay?

method
index
Cash
106
Credit
69
Debit
132
Food Stamps
74

When is Kibbles'N Bits Homestyle Purchased?

day of week
Sun
14.5%
Mon
12.7%
Tue
12.0%
Wed
12.9%
Thu
13.2%
Fri
15.9%
Sat
18.7%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
33.7%
Evening
27.8%
Late
7.7%

About Our Kibbles'N Bits Homestyle Consumer Insights

How do we know who buys Kibbles'N Bits Homestyle? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kibbles'N Bits Homestyle consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.