Kibbles'N Bits Homestyle Consumer Insights

Who buys Kibbles'N Bits Homestyle? Kibbles'N Bits Homestyle consumers are generally very low income, Caucasian, and older age. Kibbles'N Bits Homestyle consumers are more likely to purchase Kibbles'N Bits Homestyle during larger pantry stocking trips. Brands such as Bar-S, Blue Bonnet, and Sunny Meadow also tend to be purchased in the same trip. Sample consumer insights data below.

Kibbles'N Bits Homestyle Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.98
% of Basket $ (median)
17.6%
Total Basket $ (median)
$62.53

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  • Recent demographic data

Kibbles'N Bits Homestyle Consumer Demographics

demographic
index
Female
103
Male
68
<24
93
25-34
87
35-44
88
45-54
128
55-64
151
65+
58
African American
41
Asian
30
Caucasian
115
Hispanic
71
demographic
index
Has Kids
93
No Kids
115
- $20k
135
$20k-40k
123
$40k-60k
134
$60k-80k
96
$80k-100k
76
$100k-125k
77
$125k +
45
No College
183
College
90
Adv. Degree
52

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Kibbles'N Bits Homestyle Basket Affinity & Size

brand
basket affinity
Bar-S 8.3x
Blue Bonnet 7.0x
Sunny Meadow 6.9x
Charmin 5.8x
basket size
index
Urgent Need (1-2 Items)
24
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
155
Pantry Stocking (21+ Items)
340

Where is Kibbles'N Bits Homestyle Purchased?

channels
index
Dollar
250
Drug
2
Food
2
Mass
207
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.9x
Armour 1.9x
Bar-S 1.8x
Diet Mountain Dew 1.8x

How Did They Pay?

method
index
Cash
106
Credit
69
Debit
132
Food Stamps
74

When is Kibbles'N Bits Homestyle Purchased?

day of week
Sun
14.5%
Mon
12.7%
Tue
12.0%
Wed
12.9%
Thu
13.2%
Fri
15.9%
Sat
18.7%
time of day
Morning
15.0%
Noon
15.9%
Afternoon
33.7%
Evening
27.8%
Late
7.7%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kibbles'N Bits Homestyle consumers purchase?

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Why do Kibbles'N Bits Homestyle consumers try new brands?

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Where do Kibbles'N Bits Homestyle consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kibbles'N Bits Homestyle Target Market

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Who actually buys Kibbles'N Bits Homestyle? Do these consumers match the intended target market of Kibbles'N Bits Homestyle?

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What motivates the target market to purchase Kibbles'N Bits Homestyle?

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What other target market should Kibbles'N Bits Homestyle look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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