Kibbles'N Bits Small Breed Consumer Insights

Who buys Kibbles'N Bits Small Breed?

A Kibbles'N Bits Small Breed consumer is generally lower income, Caucasian, and older age. Kibbles'N Bits Small Breed consumers are more likely to purchase Kibbles'N Bits Small Breed during larger pantry stocking trips. Brands such as Bar-S, Purina Friskies, and Blue Bonnet also tend to be purchased in the same trip. See sample consumer insights data below.

Kibbles'N Bits Small Breed Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$5.49
% of Basket $ (median)
13.1%
Total Basket $ (median)
$41.96

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kibbles'N Bits Small Breed Consumer Demographics

demographic
index
Female
102
Male
83
<24
117
25-34
78
35-44
93
45-54
123
55-64
134
65+
133
African American
53
Asian
29
Caucasian
108
Hispanic
107
demographic
index
Has Kids
92
No Kids
117
- $20k
128
$20k-40k
139
$40k-60k
122
$60k-80k
92
$80k-100k
86
$100k-125k
71
$125k +
49
No College
142
College
99
Adv. Degree
54

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Kibbles'N Bits Small Breed Basket Affinity & Size

brand
basket affinity
Bar-S 7.0x
Purina Friskies 6.9x
Blue Bonnet 6.8x
Angel Soft 6.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
319

Where is Kibbles'N Bits Small Breed Purchased?

channels
index
Dollar
177
Drug
25
Food
14
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Bar-S 1.8x
Sunbeam 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
122
Credit
67
Debit
124
Food Stamps
91

When is Kibbles'N Bits Small Breed Purchased?

day of week
Sun
17.0%
Mon
12.0%
Tue
11.3%
Wed
11.4%
Thu
11.9%
Fri
16.2%
Sat
20.2%
time of day
Morning
15.1%
Noon
15.3%
Afternoon
35.0%
Evening
27.1%
Late
7.5%

About Our Kibbles'N Bits Small Breed Consumer Insights

How do we know who buys Kibbles'N Bits Small Breed? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kibbles'N Bits Small Breed consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.