Kibbles'N Bits Small Breed Consumer Insights

Who buys Kibbles'N Bits Small Breed?

A Kibbles'N Bits Small Breed consumer is generally lower income, Caucasian, and older age. Kibbles'N Bits Small Breed consumers are more likely to purchase Kibbles'N Bits Small Breed during larger pantry stocking trips. Brands such as Bar-S, Purina Friskies, and Blue Bonnet also tend to be purchased in the same trip. Sample consumer insights data below.

Kibbles'N Bits Small Breed Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$5.49
% of Basket $ (median)
13.1%
Total Basket $ (median)
$41.96

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kibbles'N Bits Small Breed Consumer Demographics

demographic
index
Female
102
Male
83
<24
117
25-34
78
35-44
93
45-54
123
55-64
134
65+
133
African American
53
Asian
29
Caucasian
108
Hispanic
107
demographic
index
Has Kids
92
No Kids
117
- $20k
128
$20k-40k
139
$40k-60k
122
$60k-80k
92
$80k-100k
86
$100k-125k
71
$125k +
49
No College
142
College
99
Adv. Degree
54

Understand Kibbles'N Bits Small Breed Consumer Behavior

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Kibbles'N Bits Small Breed Basket Affinity & Size

brand
basket affinity
Bar-S 7.0x
Purina Friskies 6.9x
Blue Bonnet 6.8x
Angel Soft 6.1x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
66
Fill Up (11-20 Items)
176
Pantry Stocking (21+ Items)
319

Where is Kibbles'N Bits Small Breed Purchased?

channels
index
Dollar
177
Drug
25
Food
14
Mass
198
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.8x
Bar-S 1.8x
Sunbeam 1.7x
Marlboro Gold Pack 1.7x

How Did They Pay?

method
index
Cash
122
Credit
67
Debit
124
Food Stamps
91

When is Kibbles'N Bits Small Breed Purchased?

day of week
Sun
17.0%
Mon
12.0%
Tue
11.3%
Wed
11.4%
Thu
11.9%
Fri
16.2%
Sat
20.2%
time of day
Morning
15.1%
Noon
15.3%
Afternoon
35.0%
Evening
27.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kibbles'N Bits Small Breed consumers purchase?

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Why do Kibbles'N Bits Small Breed consumers try new brands?

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Where do Kibbles'N Bits Small Breed consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kibbles'N Bits Small Breed Target Market

Arrow and target

Who actually buys Kibbles'N Bits Small Breed? Do these consumers match the intended target market of Kibbles'N Bits Small Breed?

Thought bubble

What motivates the target market to purchase Kibbles'N Bits Small Breed?

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What other target market should Kibbles'N Bits Small Breed look at?

venn diagram

Which other brands have a similar target market?

About Our Kibbles'N Bits Small Breed Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.