Kid Cuisine Consumer Insights

Who buys Kid Cuisine?

A Kid Cuisine consumer is generally very low income, Caucasian, and lower middle age. Kid Cuisine consumers are more likely to purchase Kid Cuisine during larger pantry stocking trips. Brands such as Banquet, Chef Boyardee, and Marie Callender's also tend to be purchased in the same trip. See sample consumer insights data below.

Kid Cuisine Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.00
% of Basket $ (median)
4.7%
Total Basket $ (median)
$85.96

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kid Cuisine Consumer Demographics

demographic
index
Female
103
Male
74
<24
72
25-34
113
35-44
125
45-54
72
55-64
38
65+
35
African American
93
Asian
57
Caucasian
109
Hispanic
72
demographic
index
Has Kids
133
No Kids
26
- $20k
127
$20k-40k
114
$40k-60k
101
$60k-80k
100
$80k-100k
83
$100k-125k
98
$125k +
82
No College
115
College
99
Adv. Degree
87

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Kid Cuisine Basket Affinity & Size

brand
basket affinity
Banquet 10.6x
Chef Boyardee 7.6x
Marie Callender's 7.4x
Oscar Mayer Lunchables 7.2x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
138
Pantry Stocking (21+ Items)
511

Where is Kid Cuisine Purchased?

channels
index
Beauty
12
Club
1
Dollar
4
Drug
28
Food
104
Gas & Convenience
9
Mass
138
regions
hover to view index

What Else Do They Buy?

brand
household affinity
YoCrunch 2.1x
Dannon Danimals 1.9x
Armour 1.8x
General Mills Lucky Charms 1.7x

How Did They Pay?

method
index
Cash
90
Credit
77
Debit
102
Food Stamps
316

When is Kid Cuisine Purchased?

day of week
Sun
19.2%
Mon
13.2%
Tue
12.7%
Wed
12.4%
Thu
10.9%
Fri
14.0%
Sat
17.6%
time of day
Morning
13.6%
Noon
16.2%
Afternoon
33.3%
Evening
30.3%
Late
6.5%

About Our Kid Cuisine Consumer Insights

How do we know who buys Kid Cuisine? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kid Cuisine consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.