Kid's Craft Consumer Insights

Who buys Kid's Craft?

A Kid's Craft consumer is generally median income, Caucasian, and lower middle age. Kid's Craft consumers are more likely to purchase Kid's Craft during larger pantry stocking trips. Brands such as Crayola, Farmers Market, and Kelloggs Pop Tarts also tend to be purchased in the same trip. See sample consumer insights data below.

Kid's Craft Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.47
% of Basket $ (median)
4.4%
Total Basket $ (median)
$55.64

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kid's Craft Consumer Demographics

demographic
index
Female
105
Male
52
<24
86
25-34
102
35-44
105
45-54
104
55-64
81
65+
54
African American
75
Asian
59
Caucasian
109
Hispanic
72
demographic
index
Has Kids
111
No Kids
75
- $20k
83
$20k-40k
92
$40k-60k
109
$60k-80k
118
$80k-100k
95
$100k-125k
108
$125k +
78
No College
86
College
103
Adv. Degree
101

Understand Kid's Craft Consumer Behavior

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Kid's Craft Basket Affinity & Size

brand
basket affinity
Crayola 15.9x
Farmers Market 5.3x
Kelloggs Pop Tarts 5.1x
Chef Boyardee 5.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
67
Fill Up (11-20 Items)
185
Pantry Stocking (21+ Items)
326

Where is Kid's Craft Purchased?

channels
index
Drug
0
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Crayola 1.5x
Ro-Tel 1.5x
Farmers Market 1.5x
Armour 1.5x

How Did They Pay?

method
index
Cash
88
Credit
99
Debit
117
Food Stamps
49

When is Kid's Craft Purchased?

day of week
Sun
14.2%
Mon
12.5%
Tue
13.8%
Wed
14.2%
Thu
17.0%
Fri
14.0%
Sat
14.3%
time of day
Morning
17.7%
Noon
15.5%
Afternoon
30.9%
Evening
28.6%
Late
7.3%

Get More Kid's Craft Data

Better understand Kid's Craft consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Kid's Craft consumers switch to?

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Why do consumers stop buying Kid's Craft products?

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Which retailers do Kid's Craft shoppers prefer to shop at?

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What motivates consumers to try Kid's Craft products?

Research the Kid's Craft Target Market

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Who actually buys Kid's Craft? Do these consumers match the intended target market of Kid's Craft?

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What motivates the target market to buy Kid's Craft?

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What other target market should Kid's Craft look at?

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Which other brands have a similar target market?

About Our Kid's Craft Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.