Kikkoman Consumer Insights

Who buys Kikkoman?

A Kikkoman consumer is generally very low income, Asian, and adolescent age. Kikkoman consumers are more likely to purchase Kikkoman during larger pantry stocking trips. Brands such as Birds Eye, French's, and Mccormick also tend to be purchased in the same trip. See sample consumer insights data below.

Kikkoman Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.2%
Total Basket $ (median)
$61.90

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kikkoman Consumer Demographics

demographic
index
Female
98
Male
118
<24
138
25-34
105
35-44
96
45-54
98
55-64
93
65+
92
African American
73
Asian
263
Caucasian
85
Hispanic
89
demographic
index
Has Kids
95
No Kids
111
- $20k
113
$20k-40k
100
$40k-60k
96
$60k-80k
94
$80k-100k
96
$100k-125k
101
$125k +
111
No College
83
College
103
Adv. Degree
106

Understand Kikkoman Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kikkoman Basket Affinity & Size

brand
basket affinity
Birds Eye 5.2x
French's 4.3x
Mccormick 4.3x
Maruchan Ramen 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
436

Where is Kikkoman Purchased?

channels
index
Beauty
1
Club
59
Dollar
6
Drug
26
Food
186
Gas & Convenience
10
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Dannon 1.2x

How Did They Pay?

method
index
Cash
109
Credit
109
Debit
86
Food Stamps
124

When is Kikkoman Purchased?

day of week
Sun
17.9%
Mon
13.6%
Tue
12.5%
Wed
12.0%
Thu
11.7%
Fri
14.5%
Sat
17.6%
time of day
Morning
14.3%
Noon
16.8%
Afternoon
36.5%
Evening
26.3%
Late
6.1%

Get More Kikkoman Data

Contact us for the latest Kikkoman consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Kikkoman consumers switch to?

Stop sign

Why do consumers stop buying Kikkoman products?

Store front

Which retailers do Kikkoman shoppers prefer to shop at?

Sale sign

What motivates consumers to try Kikkoman products?

Research the Kikkoman Target Market

Arrow and target

Who actually buys Kikkoman? Do these consumers match the intended target market of Kikkoman?

Thought bubble

What motivates the target market to buy Kikkoman?

Magnifying glass

What other target market should Kikkoman look at?

Venn diagram

Which other brands have a similar target market?

About Our Kikkoman Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.