Kikkoman Consumer Insights

Who buys Kikkoman? Kikkoman consumers are generally very low income, Asian, and adolescent age. Kikkoman consumers are more likely to purchase Kikkoman during larger pantry stocking trips. Brands such as Birds Eye, French's, and Mccormick also tend to be purchased in the same trip. Sample consumer insights data below.

Kikkoman Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.58
% of Basket $ (median)
4.2%
Total Basket $ (median)
$61.90

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kikkoman Consumer Demographics

demographic
index
Female
98
Male
118
<24
138
25-34
105
35-44
96
45-54
98
55-64
93
65+
92
African American
73
Asian
263
Caucasian
85
Hispanic
89
demographic
index
Has Kids
95
No Kids
111
- $20k
113
$20k-40k
100
$40k-60k
96
$60k-80k
94
$80k-100k
96
$100k-125k
101
$125k +
111
No College
83
College
103
Adv. Degree
106

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Kikkoman Basket Affinity & Size

brand
basket affinity
Birds Eye 5.2x
French's 4.3x
Mccormick 4.3x
Maruchan Ramen 4.0x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
47
Fill Up (11-20 Items)
152
Pantry Stocking (21+ Items)
436

Where is Kikkoman Purchased?

channels
index
Beauty
1
Club
59
Dollar
6
Drug
26
Food
186
Gas & Convenience
10
Mass
64
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.3x
Nabisco Triscuit 1.2x
Eggland's Best 1.2x
Dannon 1.2x

How Did They Pay?

method
index
Cash
109
Credit
109
Debit
86
Food Stamps
124

When is Kikkoman Purchased?

day of week
Sun
17.9%
Mon
13.6%
Tue
12.5%
Wed
12.0%
Thu
11.7%
Fri
14.5%
Sat
17.6%
time of day
Morning
14.3%
Noon
16.8%
Afternoon
36.5%
Evening
26.3%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kikkoman consumers purchase?

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Why do Kikkoman consumers try new brands?

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Where do Kikkoman consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kikkoman Target Market

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Who actually buys Kikkoman? Do these consumers match the intended target market of Kikkoman?

Thought bubble

What motivates the target market to purchase Kikkoman?

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What other target market should Kikkoman look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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