Kind Consumer Insights

Who buys Kind?

A Kind consumer is generally very high income, Caucasian, and upper middle age. Kind consumers are more likely to purchase Kind during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Kind Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$58.11

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kind Consumer Demographics

demographic
index
Female
99
Male
109
<24
73
25-34
78
35-44
107
45-54
113
55-64
113
65+
105
African American
65
Asian
98
Caucasian
105
Hispanic
75
demographic
index
Has Kids
96
No Kids
109
- $20k
53
$20k-40k
61
$40k-60k
73
$60k-80k
95
$80k-100k
106
$100k-125k
145
$125k +
184
No College
47
College
101
Adv. Degree
157

Understand Kind Consumer Behavior

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Kind Basket Affinity & Size

brand
basket affinity
Archer Farms 6.6x
Horizon Organic 6.1x
Chobani 5.4x
Almond Breeze 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
388

Where is Kind Purchased?

channels
index
Beauty
34
Club
188
Dollar
9
Drug
37
Food
126
Gas & Convenience
63
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
66
Credit
132
Debit
96
Food Stamps
43

When is Kind Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.8%
Wed
12.3%
Thu
12.0%
Fri
13.3%
Sat
16.4%
time of day
Morning
15.6%
Noon
18.6%
Afternoon
35.7%
Evening
25.4%
Late
4.8%

Get More Kind Data

Contact us for the latest Kind consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kind consumers switch to?

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Why do consumers stop buying Kind products?

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Which retailers do Kind shoppers prefer to shop at?

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What motivates consumers to try Kind products?

Research the Kind Target Market

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Who actually buys Kind? Do these consumers match the intended target market of Kind?

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What motivates the target market to buy Kind?

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What other target market should Kind look at?

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Which other brands have a similar target market?

About Our Kind Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.