Kind Consumer Insights

Who buys Kind?

A Kind consumer is generally very high income, Caucasian, and upper middle age. Kind consumers are more likely to purchase Kind during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Kind Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$58.11

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kind Consumer Demographics

demographic
index
Female
99
Male
109
<24
73
25-34
78
35-44
107
45-54
113
55-64
113
65+
105
African American
65
Asian
98
Caucasian
105
Hispanic
75
demographic
index
Has Kids
96
No Kids
109
- $20k
53
$20k-40k
61
$40k-60k
73
$60k-80k
95
$80k-100k
106
$100k-125k
145
$125k +
184
No College
47
College
101
Adv. Degree
157

Understand Kind Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kind Basket Affinity & Size

brand
basket affinity
Archer Farms 6.6x
Horizon Organic 6.1x
Chobani 5.4x
Almond Breeze 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
388

Where is Kind Purchased?

channels
index
Beauty
34
Club
188
Dollar
9
Drug
37
Food
126
Gas & Convenience
63
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
66
Credit
132
Debit
96
Food Stamps
43

When is Kind Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.8%
Wed
12.3%
Thu
12.0%
Fri
13.3%
Sat
16.4%
time of day
Morning
15.6%
Noon
18.6%
Afternoon
35.7%
Evening
25.4%
Late
4.8%

About Our Kind Consumer Insights

How do we know who buys Kind? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kind consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.