Kind Consumer Insights

Who buys Kind? A Kind consumer is generally very high income, Caucasian, and upper middle age. Kind consumers are more likely to purchase Kind during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Kind Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
6.9%
Total Basket $ (median)
$58.11

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kind Consumer Demographics

demographic
index
Female
99
Male
109
<24
73
25-34
78
35-44
107
45-54
113
55-64
113
65+
105
African American
65
Asian
98
Caucasian
105
Hispanic
75
demographic
index
Has Kids
96
No Kids
109
- $20k
53
$20k-40k
61
$40k-60k
73
$60k-80k
95
$80k-100k
106
$100k-125k
145
$125k +
184
No College
47
College
101
Adv. Degree
157

Understand Kind Consumer Behavior

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Kind Basket Affinity & Size

brand
basket affinity
Archer Farms 6.6x
Horizon Organic 6.1x
Chobani 5.4x
Almond Breeze 4.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
58
Fill Up (11-20 Items)
160
Pantry Stocking (21+ Items)
388

Where is Kind Purchased?

channels
index
Beauty
34
Club
188
Dollar
9
Drug
37
Food
126
Gas & Convenience
63
Mass
75
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Almond Breeze 1.5x
Horizon Organic 1.4x
Dannon Oikos 1.4x
Smart Balance 1.4x

How Did They Pay?

method
index
Cash
66
Credit
132
Debit
96
Food Stamps
43

When is Kind Purchased?

day of week
Sun
19.6%
Mon
13.6%
Tue
12.8%
Wed
12.3%
Thu
12.0%
Fri
13.3%
Sat
16.4%
time of day
Morning
15.6%
Noon
18.6%
Afternoon
35.7%
Evening
25.4%
Late
4.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kind consumers purchase?

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Why do Kind consumers try new brands?

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Where do Kind consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kind Target Market

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Who actually buys Kind? Do these consumers match the intended target market of Kind?

Thought bubble

What motivates the target market to purchase Kind?

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What other target market should Kind look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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