Kind Healthy Grains Consumer Insights

Who buys Kind Healthy Grains?

A Kind Healthy Grains consumer is generally very high income, Asian, and upper middle age. Kind Healthy Grains consumers are more likely to purchase Kind Healthy Grains during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. See sample consumer insights data below.

Kind Healthy Grains Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$79.93

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kind Healthy Grains Consumer Demographics

demographic
index
Female
100
Male
103
<24
91
25-34
94
35-44
98
45-54
119
55-64
105
65+
48
African American
35
Asian
111
Caucasian
106
Hispanic
71
demographic
index
Has Kids
101
No Kids
99
- $20k
52
$20k-40k
55
$40k-60k
72
$60k-80k
84
$80k-100k
98
$100k-125k
161
$125k +
205
No College
51
College
99
Adv. Degree
160

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Kind Healthy Grains Basket Affinity & Size

brand
basket affinity
Archer Farms 15.7x
Horizon Organic 9.9x
Chobani 8.1x
Silk 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
431

Where is Kind Healthy Grains Purchased?

channels
index
Club
0
Dollar
1
Drug
9
Food
111
Gas & Convenience
0
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Archer Farms 1.6x
Taylor Farms 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
56
Credit
130
Debit
101
Food Stamps
51

When is Kind Healthy Grains Purchased?

day of week
Sun
18.2%
Mon
14.6%
Tue
13.5%
Wed
11.5%
Thu
11.6%
Fri
13.8%
Sat
16.8%
time of day
Morning
15.1%
Noon
16.3%
Afternoon
34.2%
Evening
28.5%
Late
5.9%

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Find Answers to Questions

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Which brands do Kind Healthy Grains consumers switch to?

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Why do consumers stop buying Kind Healthy Grains products?

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Which retailers do Kind Healthy Grains shoppers prefer to shop at?

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What motivates consumers to try Kind Healthy Grains products?

Research the Kind Healthy Grains Target Market

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Who actually buys Kind Healthy Grains? Do these consumers match the intended target market of Kind Healthy Grains?

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What motivates the target market to buy Kind Healthy Grains?

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What other target market should Kind Healthy Grains look at?

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Which other brands have a similar target market?

About Our Kind Healthy Grains Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.