Kind Healthy Grains Consumer Insights

Who buys Kind Healthy Grains? Kind Healthy Grains consumers are generally very high income, Asian, and upper middle age. Kind Healthy Grains consumers are more likely to purchase Kind Healthy Grains during larger pantry stocking trips. Brands such as Archer Farms, Horizon Organic, and Chobani also tend to be purchased in the same trip. Sample consumer insights data below.

Kind Healthy Grains Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.99
% of Basket $ (median)
6.2%
Total Basket $ (median)
$79.93

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  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kind Healthy Grains Consumer Demographics

demographic
index
Female
100
Male
103
<24
91
25-34
94
35-44
98
45-54
119
55-64
105
65+
48
African American
35
Asian
111
Caucasian
106
Hispanic
71
demographic
index
Has Kids
101
No Kids
99
- $20k
52
$20k-40k
55
$40k-60k
72
$60k-80k
84
$80k-100k
98
$100k-125k
161
$125k +
205
No College
51
College
99
Adv. Degree
160

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Kind Healthy Grains Basket Affinity & Size

brand
basket affinity
Archer Farms 15.7x
Horizon Organic 9.9x
Chobani 8.1x
Silk 6.7x
basket size
index
Urgent Need (1-2 Items)
12
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
159
Pantry Stocking (21+ Items)
431

Where is Kind Healthy Grains Purchased?

channels
index
Club
0
Dollar
1
Drug
9
Food
111
Gas & Convenience
0
Mass
136
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.7x
Archer Farms 1.6x
Taylor Farms 1.6x
Almond Breeze 1.6x

How Did They Pay?

method
index
Cash
56
Credit
130
Debit
101
Food Stamps
51

When is Kind Healthy Grains Purchased?

day of week
Sun
18.2%
Mon
14.6%
Tue
13.5%
Wed
11.5%
Thu
11.6%
Fri
13.8%
Sat
16.8%
time of day
Morning
15.1%
Noon
16.3%
Afternoon
34.2%
Evening
28.5%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kind Healthy Grains consumers purchase?

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Why do Kind Healthy Grains consumers try new brands?

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Where do Kind Healthy Grains consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kind Healthy Grains Target Market

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Who actually buys Kind Healthy Grains? Do these consumers match the intended target market of Kind Healthy Grains?

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What motivates the target market to purchase Kind Healthy Grains?

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What other target market should Kind Healthy Grains look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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