Kind Plus Consumer Insights

Who buys Kind Plus?

A Kind Plus consumer is generally higher income, Asian, and lower middle age. Kind Plus consumers are more likely to purchase Kind Plus during larger pantry stocking trips. Brands such as Perdue, Almond Breeze, and Utz also tend to be purchased in the same trip. See sample consumer insights data below.

Kind Plus Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.57
% of Basket $ (median)
6.2%
Total Basket $ (median)
$41.16

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kind Plus Consumer Demographics

demographic
index
Female
90
Male
197
<24
85
25-34
104
35-44
104
45-54
102
55-64
80
65+
66
African American
59
Asian
147
Caucasian
92
Hispanic
128
demographic
index
Has Kids
83
No Kids
139
- $20k
48
$20k-40k
61
$40k-60k
125
$60k-80k
70
$80k-100k
93
$100k-125k
152
$125k +
150
No College
35
College
107
Adv. Degree
144

Understand Kind Plus Consumer Behavior

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Kind Plus Basket Affinity & Size

brand
basket affinity
Perdue 12.4x
Almond Breeze 9.8x
Utz 9.2x
Horizon Organic 8.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
343

Where is Kind Plus Purchased?

channels
index
Club
0
Drug
211
Food
244
Gas & Convenience
238
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.8x
Goya 1.7x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
96
Credit
158
Debit
61
Food Stamps
19

When is Kind Plus Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
14.1%
Wed
15.5%
Thu
10.6%
Fri
13.9%
Sat
13.7%
time of day
Morning
19.4%
Noon
21.4%
Afternoon
33.4%
Evening
21.5%
Late
4.4%

Get More Kind Plus Data

Better understand Kind Plus consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Kind Plus consumers switch to?

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Why do consumers stop buying Kind Plus products?

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Which retailers do Kind Plus shoppers prefer to shop at?

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What motivates consumers to try Kind Plus products?

Research the Kind Plus Target Market

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Who actually buys Kind Plus? Do these consumers match the intended target market of Kind Plus?

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What motivates the target market to buy Kind Plus?

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What other target market should Kind Plus look at?

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Which other brands have a similar target market?

About Our Kind Plus Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.