Kind Plus Consumer Insights

Who buys Kind Plus? A Kind Plus consumer is generally higher income, Asian, and lower middle age. Kind Plus consumers are more likely to purchase Kind Plus during larger pantry stocking trips. Brands such as Perdue, Almond Breeze, and Utz also tend to be purchased in the same trip. Sample consumer insights data below.

Kind Plus Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.57
% of Basket $ (median)
6.2%
Total Basket $ (median)
$41.16

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kind Plus Consumer Demographics

demographic
index
Female
90
Male
197
<24
85
25-34
104
35-44
104
45-54
102
55-64
80
65+
66
African American
59
Asian
147
Caucasian
92
Hispanic
128
demographic
index
Has Kids
83
No Kids
139
- $20k
48
$20k-40k
61
$40k-60k
125
$60k-80k
70
$80k-100k
93
$100k-125k
152
$125k +
150
No College
35
College
107
Adv. Degree
144

Understand Kind Plus Consumer Behavior

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Kind Plus Basket Affinity & Size

brand
basket affinity
Perdue 12.4x
Almond Breeze 9.8x
Utz 9.2x
Horizon Organic 8.3x
basket size
index
Urgent Need (1-2 Items)
19
Express Lane (3-10 Items)
71
Fill Up (11-20 Items)
142
Pantry Stocking (21+ Items)
343

Where is Kind Plus Purchased?

channels
index
Club
0
Drug
211
Food
244
Gas & Convenience
238
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Horizon Organic 1.8x
Almond Breeze 1.8x
Goya 1.7x
Archer Farms 1.5x

How Did They Pay?

method
index
Cash
96
Credit
158
Debit
61
Food Stamps
19

When is Kind Plus Purchased?

day of week
Sun
17.8%
Mon
14.4%
Tue
14.1%
Wed
15.5%
Thu
10.6%
Fri
13.9%
Sat
13.7%
time of day
Morning
19.4%
Noon
21.4%
Afternoon
33.4%
Evening
21.5%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kind Plus consumers purchase?

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Why do Kind Plus consumers try new brands?

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Where do Kind Plus consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kind Plus Target Market

Arrow and target

Who actually buys Kind Plus? Do these consumers match the intended target market of Kind Plus?

Thought bubble

What motivates the target market to purchase Kind Plus?

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What other target market should Kind Plus look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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