King Arthur Flour Consumer Insights

Who buys King Arthur Flour?

A King Arthur Flour consumer is generally very high income, Caucasian, and senior age. King Arthur Flour consumers are more likely to purchase King Arthur Flour during larger pantry stocking trips. Brands such as Domino, Nestle, and Horizon Organic also tend to be purchased in the same trip. Sample consumer insights data below.

King Arthur Flour Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.30

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

King Arthur Flour Consumer Demographics

demographic
index
Female
99
Male
112
<24
100
25-34
102
35-44
97
45-54
94
55-64
112
65+
136
African American
71
Asian
104
Caucasian
107
Hispanic
55
demographic
index
Has Kids
93
No Kids
115
- $20k
97
$20k-40k
86
$40k-60k
84
$60k-80k
104
$80k-100k
107
$100k-125k
106
$125k +
127
No College
62
College
101
Adv. Degree
138

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King Arthur Flour Basket Affinity & Size

brand
basket affinity
Domino 11.1x
Nestle 5.6x
Horizon Organic 5.3x
Mccormick 5.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
445

Where is King Arthur Flour Purchased?

channels
index
Drug
19
Food
111
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Horizon Organic 1.5x
Arnold 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
103
Credit
125
Debit
81
Food Stamps
65

When is King Arthur Flour Purchased?

day of week
Sun
16.0%
Mon
13.5%
Tue
12.4%
Wed
12.2%
Thu
12.4%
Fri
15.9%
Sat
17.7%
time of day
Morning
16.8%
Noon
20.2%
Afternoon
34.9%
Evening
22.5%
Late
5.7%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do King Arthur Flour consumers purchase?

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Why do King Arthur Flour consumers try new brands?

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Where do King Arthur Flour consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the King Arthur Flour Target Market

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Who actually buys King Arthur Flour? Do these consumers match the intended target market of King Arthur Flour?

Thought bubble

What motivates the target market to purchase King Arthur Flour?

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What other target market should King Arthur Flour look at?

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Which other brands have a similar target market?

About Our King Arthur Flour Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.