King Arthur Flour Consumer Insights

Who buys King Arthur Flour?

A King Arthur Flour consumer is generally very high income, Caucasian, and senior age. King Arthur Flour consumers are more likely to purchase King Arthur Flour during larger pantry stocking trips. Brands such as Domino, Nestle, and Horizon Organic also tend to be purchased in the same trip. See sample consumer insights data below.

King Arthur Flour Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.99
% of Basket $ (median)
5.8%
Total Basket $ (median)
$68.30

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

King Arthur Flour Consumer Demographics

demographic
index
Female
99
Male
112
<24
100
25-34
102
35-44
97
45-54
94
55-64
112
65+
136
African American
71
Asian
104
Caucasian
107
Hispanic
55
demographic
index
Has Kids
93
No Kids
115
- $20k
97
$20k-40k
86
$40k-60k
84
$60k-80k
104
$80k-100k
107
$100k-125k
106
$125k +
127
No College
62
College
101
Adv. Degree
138

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King Arthur Flour Basket Affinity & Size

brand
basket affinity
Domino 11.1x
Nestle 5.6x
Horizon Organic 5.3x
Mccormick 5.2x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
43
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
445

Where is King Arthur Flour Purchased?

channels
index
Drug
19
Food
111
Mass
135
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.5x
Horizon Organic 1.5x
Arnold 1.5x
Smart Balance 1.5x

How Did They Pay?

method
index
Cash
103
Credit
125
Debit
81
Food Stamps
65

When is King Arthur Flour Purchased?

day of week
Sun
16.0%
Mon
13.5%
Tue
12.4%
Wed
12.2%
Thu
12.4%
Fri
15.9%
Sat
17.7%
time of day
Morning
16.8%
Noon
20.2%
Afternoon
34.9%
Evening
22.5%
Late
5.7%

About Our King Arthur Flour Consumer Insights

How do we know who buys King Arthur Flour? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the King Arthur Flour consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.