King's Hawaiian Consumer Insights

Who buys King's Hawaiian?

A King's Hawaiian consumer is generally very high income, Asian, and lower middle age. King's Hawaiian consumers are more likely to purchase King's Hawaiian during larger pantry stocking trips. Brands such as Hillshire Farm, Jimmy Dean, and Oroweat also tend to be purchased in the same trip. See sample consumer insights data below.

King's Hawaiian Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.37

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

King's Hawaiian Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
96
35-44
107
45-54
101
55-64
82
65+
92
African American
135
Asian
224
Caucasian
84
Hispanic
113
demographic
index
Has Kids
107
No Kids
84
- $20k
94
$20k-40k
95
$40k-60k
99
$60k-80k
97
$80k-100k
100
$100k-125k
107
$125k +
110
No College
86
College
103
Adv. Degree
101

Understand King's Hawaiian Consumer Behavior

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King's Hawaiian Basket Affinity & Size

brand
basket affinity
Hillshire Farm 3.6x
Jimmy Dean 3.6x
Oroweat 3.5x
Libby's 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
358

Where is King's Hawaiian Purchased?

channels
index
Beauty
0
Club
193
Dollar
1
Drug
16
Food
123
Gas & Convenience
5
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Armour 1.3x
Oroweat 1.3x
Fresh Selections 1.3x

How Did They Pay?

method
index
Cash
96
Credit
97
Debit
103
Food Stamps
127

When is King's Hawaiian Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
13.2%
Wed
12.9%
Thu
11.5%
Fri
14.4%
Sat
16.6%
time of day
Morning
13.1%
Noon
16.9%
Afternoon
35.0%
Evening
29.4%
Late
5.6%

Get More King's Hawaiian Data

Contact us for the latest King's Hawaiian consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do King's Hawaiian consumers switch to?

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Why do consumers stop buying King's Hawaiian products?

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Which retailers do King's Hawaiian shoppers prefer to shop at?

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What motivates consumers to try King's Hawaiian products?

Research the King's Hawaiian Target Market

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Who actually buys King's Hawaiian? Do these consumers match the intended target market of King's Hawaiian?

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What motivates the target market to buy King's Hawaiian?

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What other target market should King's Hawaiian look at?

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Which other brands have a similar target market?

About Our King's Hawaiian Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.