King's Hawaiian Consumer Insights

Who buys King's Hawaiian?

A King's Hawaiian consumer is generally very high income, Asian, and lower middle age. King's Hawaiian consumers are more likely to purchase King's Hawaiian during larger pantry stocking trips. Brands such as Hillshire Farm, Jimmy Dean, and Oroweat also tend to be purchased in the same trip. Sample consumer insights data below.

King's Hawaiian Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
5.2%
Total Basket $ (median)
$63.37

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

King's Hawaiian Consumer Demographics

demographic
index
Female
100
Male
97
<24
93
25-34
96
35-44
107
45-54
101
55-64
82
65+
92
African American
135
Asian
224
Caucasian
84
Hispanic
113
demographic
index
Has Kids
107
No Kids
84
- $20k
94
$20k-40k
95
$40k-60k
99
$60k-80k
97
$80k-100k
100
$100k-125k
107
$125k +
110
No College
86
College
103
Adv. Degree
101

Understand King's Hawaiian Consumer Behavior

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King's Hawaiian Basket Affinity & Size

brand
basket affinity
Hillshire Farm 3.6x
Jimmy Dean 3.6x
Oroweat 3.5x
Libby's 3.5x
basket size
index
Urgent Need (1-2 Items)
9
Express Lane (3-10 Items)
63
Fill Up (11-20 Items)
171
Pantry Stocking (21+ Items)
358

Where is King's Hawaiian Purchased?

channels
index
Beauty
0
Club
193
Dollar
1
Drug
16
Food
123
Gas & Convenience
5
Mass
82
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Taylor Farms 1.3x
Armour 1.3x
Oroweat 1.3x
Fresh Selections 1.3x

How Did They Pay?

method
index
Cash
96
Credit
97
Debit
103
Food Stamps
127

When is King's Hawaiian Purchased?

day of week
Sun
18.0%
Mon
13.5%
Tue
13.2%
Wed
12.9%
Thu
11.5%
Fri
14.4%
Sat
16.6%
time of day
Morning
13.1%
Noon
16.9%
Afternoon
35.0%
Evening
29.4%
Late
5.6%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do King's Hawaiian consumers purchase?

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Why do King's Hawaiian consumers try new brands?

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Where do King's Hawaiian consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the King's Hawaiian Target Market

Arrow and target

Who actually buys King's Hawaiian? Do these consumers match the intended target market of King's Hawaiian?

Thought bubble

What motivates the target market to purchase King's Hawaiian?

magnifying glass

What other target market should King's Hawaiian look at?

venn diagram

Which other brands have a similar target market?

About Our King's Hawaiian Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.