Kirkwood Consumer Insights

Who buys Kirkwood? A Kirkwood consumer is generally very high income, Asian, and senior age. Kirkwood consumers are more likely to purchase Kirkwood during larger pantry stocking trips. Brands such as Dixie, Quaker Chewy, and Ziploc also tend to be purchased in the same trip. Sample consumer insights data below.

Kirkwood Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$10.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$151.82

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kirkwood Consumer Demographics

demographic
index
Female
101
Male
92
<24
56
25-34
88
35-44
106
45-54
101
55-64
114
65+
134
African American
64
Asian
139
Caucasian
92
Hispanic
114
demographic
index
Has Kids
105
No Kids
89
- $20k
64
$20k-40k
93
$40k-60k
100
$60k-80k
87
$80k-100k
105
$100k-125k
120
$125k +
128
No College
89
College
104
Adv. Degree
91

Understand Kirkwood Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kirkwood Basket Affinity & Size

brand
basket affinity
Dixie 18.7x
Quaker Chewy 16.0x
Ziploc 13.1x
Kellogg's 10.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
221
Pantry Stocking (21+ Items)
351

Where is Kirkwood Purchased?

channels
index
Club
864
Dollar
0
Food
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.4x
Skippy 1.4x
Purina Friskies 1.4x
Fresh Selections 1.4x

How Did They Pay?

method
index
Cash
57
Credit
92
Debit
130
Food Stamps
123

When is Kirkwood Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.0%
Wed
11.6%
Thu
12.6%
Fri
16.0%
Sat
18.5%
time of day
Morning
9.7%
Noon
24.3%
Afternoon
41.3%
Evening
23.4%
Late
1.2%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kirkwood consumers purchase?

check mark

Why do Kirkwood consumers try new brands?

check mark

Where do Kirkwood consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kirkwood Target Market

Arrow and target

Who actually buys Kirkwood? Do these consumers match the intended target market of Kirkwood?

Thought bubble

What motivates the target market to purchase Kirkwood?

magnifying glass

What other target market should Kirkwood look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us