Kirkwood Consumer Insights

Who buys Kirkwood?

A Kirkwood consumer is generally very high income, Asian, and senior age. Kirkwood consumers are more likely to purchase Kirkwood during larger pantry stocking trips. Brands such as Dixie, Quaker Chewy, and Ziploc also tend to be purchased in the same trip. See sample consumer insights data below.

Kirkwood Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$10.99
% of Basket $ (median)
7.2%
Total Basket $ (median)
$151.82

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kirkwood Consumer Demographics

demographic
index
Female
101
Male
92
<24
56
25-34
88
35-44
106
45-54
101
55-64
114
65+
134
African American
64
Asian
139
Caucasian
92
Hispanic
114
demographic
index
Has Kids
105
No Kids
89
- $20k
64
$20k-40k
93
$40k-60k
100
$60k-80k
87
$80k-100k
105
$100k-125k
120
$125k +
128
No College
89
College
104
Adv. Degree
91

Understand Kirkwood Consumer Behavior

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Kirkwood Basket Affinity & Size

brand
basket affinity
Dixie 18.7x
Quaker Chewy 16.0x
Ziploc 13.1x
Kellogg's 10.3x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
221
Pantry Stocking (21+ Items)
351

Where is Kirkwood Purchased?

channels
index
Club
864
Dollar
0
Food
30
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 1.4x
Skippy 1.4x
Purina Friskies 1.4x
Fresh Selections 1.4x

How Did They Pay?

method
index
Cash
57
Credit
92
Debit
130
Food Stamps
123

When is Kirkwood Purchased?

day of week
Sun
16.3%
Mon
13.0%
Tue
12.0%
Wed
11.6%
Thu
12.6%
Fri
16.0%
Sat
18.5%
time of day
Morning
9.7%
Noon
24.3%
Afternoon
41.3%
Evening
23.4%
Late
1.2%

Get More Kirkwood Data

Better understand Kirkwood consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Kirkwood consumers switch to?

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Why do consumers stop buying Kirkwood products?

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Which retailers do Kirkwood shoppers prefer to shop at?

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What motivates consumers to try Kirkwood products?

Research the Kirkwood Target Market

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Who actually buys Kirkwood? Do these consumers match the intended target market of Kirkwood?

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What motivates the target market to buy Kirkwood?

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What other target market should Kirkwood look at?

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Which other brands have a similar target market?

About Our Kirkwood Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.