Kit Kat Consumer Insights

Who buys Kit Kat? Kit Kat consumers are generally very low income, Asian, and adolescent age. Kit Kat consumers are more likely to purchase Kit Kat during larger pantry stocking trips. Brands such as Reese's Peanut Butter Cups, Twix, and Snickers also tend to be purchased in the same trip. Sample consumer insights data below.

Kit Kat Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.88
% of Basket $ (median)
6.8%
Total Basket $ (median)
$27.45

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kit Kat Consumer Demographics

demographic
index
Female
100
Male
99
<24
110
25-34
95
35-44
104
45-54
103
55-64
96
65+
76
African American
112
Asian
127
Caucasian
96
Hispanic
100
demographic
index
Has Kids
102
No Kids
95
- $20k
108
$20k-40k
102
$40k-60k
101
$60k-80k
104
$80k-100k
98
$100k-125k
94
$125k +
93
No College
103
College
100
Adv. Degree
94

Understand Kit Kat Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kit Kat Basket Affinity & Size

brand
basket affinity
Reese's Peanut Butter Cups 19.7x
Twix 16.9x
Snickers 12.2x
Reese's 10.5x
basket size
index
Urgent Need (1-2 Items)
20
Express Lane (3-10 Items)
99
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
232

Where is Kit Kat Purchased?

channels
index
Beauty
7
Club
92
Dollar
217
Drug
263
Food
77
Gas & Convenience
192
Mass
87
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hershey's Kisses 1.2x
Cadbury 1.2x
Hawaiian Punch 1.2x
Kelloggs Frosted Flakes 1.2x

How Did They Pay?

method
index
Cash
122
Credit
96
Debit
93
Food Stamps
103

When is Kit Kat Purchased?

day of week
Sun
14.6%
Mon
12.4%
Tue
12.9%
Wed
13.5%
Thu
14.6%
Fri
16.0%
Sat
15.8%
time of day
Morning
14.6%
Noon
16.0%
Afternoon
33.7%
Evening
28.7%
Late
7.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Kit Kat consumers purchase?

check mark

Why do Kit Kat consumers try new brands?

check mark

Where do Kit Kat consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kit Kat Target Market

Arrow and target

Who actually buys Kit Kat? Do these consumers match the intended target market of Kit Kat?

Thought bubble

What motivates the target market to purchase Kit Kat?

magnifying glass

What other target market should Kit Kat look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us