Kitchen Basics Consumer Insights

Who buys Kitchen Basics?

A Kitchen Basics consumer is generally very high income, Caucasian, and senior age. Kitchen Basics consumers are more likely to purchase Kitchen Basics during larger pantry stocking trips. Brands such as Swanson, TURKEY KNOB, and Birds Eye also tend to be purchased in the same trip. See sample consumer insights data below.

Kitchen Basics Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.86
% of Basket $ (median)
4.0%
Total Basket $ (median)
$70.81

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kitchen Basics Consumer Demographics

demographic
index
Female
98
Male
115
<24
62
25-34
86
35-44
98
45-54
105
55-64
141
65+
154
African American
79
Asian
44
Caucasian
111
Hispanic
53
demographic
index
Has Kids
87
No Kids
129
- $20k
70
$20k-40k
83
$40k-60k
95
$60k-80k
112
$80k-100k
100
$100k-125k
95
$125k +
138
No College
80
College
99
Adv. Degree
129

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Kitchen Basics Basket Affinity & Size

brand
basket affinity
Swanson 7.6x
TURKEY KNOB 6.1x
Birds Eye 5.9x
Ro-Tel 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
502

Where is Kitchen Basics Purchased?

channels
index
Drug
24
Food
61
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.6x
Dannon Oikos 1.5x
King's Hawaiian 1.4x

How Did They Pay?

method
index
Cash
100
Credit
100
Debit
108
Food Stamps
57

When is Kitchen Basics Purchased?

day of week
Sun
20.1%
Mon
14.6%
Tue
12.5%
Wed
11.9%
Thu
10.1%
Fri
14.1%
Sat
16.8%
time of day
Morning
15.9%
Noon
19.0%
Afternoon
37.9%
Evening
22.0%
Late
5.3%

Get More Kitchen Basics Data

Contact us for the latest Kitchen Basics consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kitchen Basics consumers switch to?

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Why do consumers stop buying Kitchen Basics products?

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Which retailers do Kitchen Basics shoppers prefer to shop at?

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What motivates consumers to try Kitchen Basics products?

Research the Kitchen Basics Target Market

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Who actually buys Kitchen Basics? Do these consumers match the intended target market of Kitchen Basics?

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What motivates the target market to purchase Kitchen Basics?

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What other target market should Kitchen Basics look at?

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Which other brands have a similar target market?

About Our Kitchen Basics Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.