Kitchen Basics Consumer Insights

Who buys Kitchen Basics? Kitchen Basics consumers are generally very high income, Caucasian, and senior age. Kitchen Basics consumers are more likely to purchase Kitchen Basics during larger pantry stocking trips. Brands such as Swanson, TURKEY KNOB, and Birds Eye also tend to be purchased in the same trip. Sample consumer insights data below.

Kitchen Basics Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.86
% of Basket $ (median)
4.0%
Total Basket $ (median)
$70.81

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kitchen Basics Consumer Demographics

demographic
index
Female
98
Male
115
<24
62
25-34
86
35-44
98
45-54
105
55-64
141
65+
154
African American
79
Asian
44
Caucasian
111
Hispanic
53
demographic
index
Has Kids
87
No Kids
129
- $20k
70
$20k-40k
83
$40k-60k
95
$60k-80k
112
$80k-100k
100
$100k-125k
95
$125k +
138
No College
80
College
99
Adv. Degree
129

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Kitchen Basics Basket Affinity & Size

brand
basket affinity
Swanson 7.6x
TURKEY KNOB 6.1x
Birds Eye 5.9x
Ro-Tel 5.8x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
34
Fill Up (11-20 Items)
143
Pantry Stocking (21+ Items)
502

Where is Kitchen Basics Purchased?

channels
index
Drug
24
Food
61
Mass
171
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunbeam 1.6x
Ro-Tel 1.6x
Dannon Oikos 1.5x
King's Hawaiian 1.4x

How Did They Pay?

method
index
Cash
100
Credit
100
Debit
108
Food Stamps
57

When is Kitchen Basics Purchased?

day of week
Sun
20.1%
Mon
14.6%
Tue
12.5%
Wed
11.9%
Thu
10.1%
Fri
14.1%
Sat
16.8%
time of day
Morning
15.9%
Noon
19.0%
Afternoon
37.9%
Evening
22.0%
Late
5.3%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kitchen Basics consumers purchase?

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Why do Kitchen Basics consumers try new brands?

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Where do Kitchen Basics consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kitchen Basics Target Market

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Who actually buys Kitchen Basics? Do these consumers match the intended target market of Kitchen Basics?

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What motivates the target market to purchase Kitchen Basics?

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What other target market should Kitchen Basics look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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