Kitchen Pride Consumer Insights

Who buys Kitchen Pride?

A Kitchen Pride consumer is generally slightly higher income, Hispanic, and young adult age. Kitchen Pride consumers are more likely to purchase Kitchen Pride during larger pantry stocking trips. Brands such as Farmers Market, Dannon Oikos, and Borden also tend to be purchased in the same trip. Sample consumer insights data below.

Kitchen Pride Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.14
% of Basket $ (median)
3.0%
Total Basket $ (median)
$72.26

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kitchen Pride Consumer Demographics

demographic
index
Female
102
Male
79
<24
85
25-34
113
35-44
91
45-54
107
55-64
98
65+
80
African American
128
Asian
145
Caucasian
90
Hispanic
150
demographic
index
Has Kids
99
No Kids
103
- $20k
86
$20k-40k
96
$40k-60k
98
$60k-80k
111
$80k-100k
127
$100k-125k
77
$125k +
94
No College
99
College
104
Adv. Degree
81

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Kitchen Pride Basket Affinity & Size

brand
basket affinity
Farmers Market 10.3x
Dannon Oikos 9.2x
Borden 9.1x
Marketside 8.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
532

Where is Kitchen Pride Purchased?

channels
index
Dollar
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Ro-Tel 2.1x
Sunbeam 2.1x
Borden 2.1x

How Did They Pay?

method
index
Cash
82
Credit
95
Debit
116
Food Stamps
102

When is Kitchen Pride Purchased?

day of week
Sun
19.7%
Mon
14.0%
Tue
12.4%
Wed
11.8%
Thu
10.5%
Fri
14.1%
Sat
17.6%
time of day
Morning
14.0%
Noon
16.6%
Afternoon
33.3%
Evening
27.7%
Late
8.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kitchen Pride consumers purchase?

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Why do Kitchen Pride consumers try new brands?

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Where do Kitchen Pride consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kitchen Pride Target Market

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Who actually buys Kitchen Pride? Do these consumers match the intended target market of Kitchen Pride?

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What motivates the target market to purchase Kitchen Pride?

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What other target market should Kitchen Pride look at?

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Which other brands have a similar target market?

About Our Kitchen Pride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.