Kitchen Pride Consumer Insights

Who buys Kitchen Pride?

A Kitchen Pride consumer is generally slightly higher income, Hispanic, and young adult age. Kitchen Pride consumers are more likely to purchase Kitchen Pride during larger pantry stocking trips. Brands such as Farmers Market, Dannon Oikos, and Borden also tend to be purchased in the same trip. See sample consumer insights data below.

Kitchen Pride Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$2.14
% of Basket $ (median)
3.0%
Total Basket $ (median)
$72.26

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kitchen Pride Consumer Demographics

demographic
index
Female
102
Male
79
<24
85
25-34
113
35-44
91
45-54
107
55-64
98
65+
80
African American
128
Asian
145
Caucasian
90
Hispanic
150
demographic
index
Has Kids
99
No Kids
103
- $20k
86
$20k-40k
96
$40k-60k
98
$60k-80k
111
$80k-100k
127
$100k-125k
77
$125k +
94
No College
99
College
104
Adv. Degree
81

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Kitchen Pride Basket Affinity & Size

brand
basket affinity
Farmers Market 10.3x
Dannon Oikos 9.2x
Borden 9.1x
Marketside 8.4x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
29
Fill Up (11-20 Items)
134
Pantry Stocking (21+ Items)
532

Where is Kitchen Pride Purchased?

channels
index
Dollar
1
Mass
219
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Sunny Meadow 2.1x
Ro-Tel 2.1x
Sunbeam 2.1x
Borden 2.1x

How Did They Pay?

method
index
Cash
82
Credit
95
Debit
116
Food Stamps
102

When is Kitchen Pride Purchased?

day of week
Sun
19.7%
Mon
14.0%
Tue
12.4%
Wed
11.8%
Thu
10.5%
Fri
14.1%
Sat
17.6%
time of day
Morning
14.0%
Noon
16.6%
Afternoon
33.3%
Evening
27.7%
Late
8.4%

Get More Kitchen Pride Data

Contact us for the latest Kitchen Pride consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kitchen Pride consumers switch to?

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Why do consumers stop buying Kitchen Pride products?

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Which retailers do Kitchen Pride shoppers prefer to shop at?

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What motivates consumers to try Kitchen Pride products?

Research the Kitchen Pride Target Market

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Who actually buys Kitchen Pride? Do these consumers match the intended target market of Kitchen Pride?

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What motivates the target market to purchase Kitchen Pride?

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What other target market should Kitchen Pride look at?

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Which other brands have a similar target market?

About Our Kitchen Pride Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.