Kiwi (Shoe Shine) Consumer Insights

Who buys Kiwi (Shoe Shine)?

A Kiwi (Shoe Shine) consumer is generally very low income, Caucasian, and senior age. Kiwi (Shoe Shine) consumers are more likely to purchase Kiwi (Shoe Shine) during larger pantry stocking trips. Brands such as Farmers Market, Bertolli, and Glade also tend to be purchased in the same trip. Sample consumer insights data below.

Kiwi (Shoe Shine) Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.29
% of Basket $ (median)
5.9%
Total Basket $ (median)
$39.04

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kiwi (Shoe Shine) Consumer Demographics

demographic
index
Female
98
Male
124
<24
86
25-34
93
35-44
94
45-54
111
55-64
121
65+
128
African American
88
Asian
79
Caucasian
105
Hispanic
75
demographic
index
Has Kids
98
No Kids
105
- $20k
108
$20k-40k
96
$40k-60k
107
$60k-80k
105
$80k-100k
98
$100k-125k
95
$125k +
90
No College
108
College
98
Adv. Degree
100

Understand Kiwi (Shoe Shine) Consumer Behavior

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Kiwi (Shoe Shine) Basket Affinity & Size

brand
basket affinity
Farmers Market 5.6x
Bertolli 5.0x
Glade 4.4x
Sunny Meadow 4.3x
basket size
index
Urgent Need (1-2 Items)
28
Express Lane (3-10 Items)
86
Fill Up (11-20 Items)
153
Pantry Stocking (21+ Items)
258

Where is Kiwi (Shoe Shine) Purchased?

channels
index
Dollar
30
Drug
100
Food
21
Gas & Convenience
0
Mass
188
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Farmers Market 1.4x
Armour 1.4x
Yoplait Light 1.3x
Cadbury 1.3x

How Did They Pay?

method
index
Cash
113
Credit
99
Debit
103
Food Stamps
53

When is Kiwi (Shoe Shine) Purchased?

day of week
Sun
17.0%
Mon
13.4%
Tue
12.6%
Wed
11.8%
Thu
12.3%
Fri
14.2%
Sat
18.7%
time of day
Morning
15.1%
Noon
18.2%
Afternoon
33.4%
Evening
25.3%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kiwi (Shoe Shine) consumers purchase?

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Why do Kiwi (Shoe Shine) consumers try new brands?

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Where do Kiwi (Shoe Shine) consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kiwi (Shoe Shine) Target Market

Arrow and target

Who actually buys Kiwi (Shoe Shine)? Do these consumers match the intended target market of Kiwi (Shoe Shine)?

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What motivates the target market to purchase Kiwi (Shoe Shine)?

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What other target market should Kiwi (Shoe Shine) look at?

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Which other brands have a similar target market?

About Our Kiwi (Shoe Shine) Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.