Kix Consumer Insights

Who buys Kix? A Kix consumer is generally lower income, Hispanic, and young adult age. Kix consumers are more likely to purchase Kix during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Lucky Charms, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. Sample consumer insights data below.

Kix Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$55.20

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kix Consumer Demographics

demographic
index
Female
101
Male
94
<24
163
25-34
168
35-44
88
45-54
56
55-64
40
65+
46
African American
81
Asian
123
Caucasian
94
Hispanic
134
demographic
index
Has Kids
120
No Kids
55
- $20k
131
$20k-40k
151
$40k-60k
109
$60k-80k
78
$80k-100k
81
$100k-125k
73
$125k +
76
No College
99
College
102
Adv. Degree
90

Understand Kix Consumer Behavior

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Kix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
409

Where is Kix Purchased?

channels
index
Club
2
Dollar
1
Drug
11
Food
177
Gas & Convenience
14
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Kelloggs Frosted Mini Wheat 1.6x
General Mills Cheerios 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
74
Credit
79
Debit
64
Food Stamps
660

When is Kix Purchased?

day of week
Sun
16.2%
Mon
15.1%
Tue
13.7%
Wed
13.9%
Thu
12.4%
Fri
13.4%
Sat
15.1%
time of day
Morning
16.5%
Noon
15.5%
Afternoon
31.6%
Evening
28.6%
Late
7.8%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kix consumers purchase?

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Why do Kix consumers try new brands?

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Where do Kix consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kix Target Market

Arrow and target

Who actually buys Kix? Do these consumers match the intended target market of Kix?

Thought bubble

What motivates the target market to purchase Kix?

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What other target market should Kix look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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