Kix Consumer Insights

Who buys Kix?

A Kix consumer is generally lower income, Hispanic, and young adult age. Kix consumers are more likely to purchase Kix during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Lucky Charms, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Kix Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$55.20

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kix Consumer Demographics

demographic
index
Female
101
Male
94
<24
163
25-34
168
35-44
88
45-54
56
55-64
40
65+
46
African American
81
Asian
123
Caucasian
94
Hispanic
134
demographic
index
Has Kids
120
No Kids
55
- $20k
131
$20k-40k
151
$40k-60k
109
$60k-80k
78
$80k-100k
81
$100k-125k
73
$125k +
76
No College
99
College
102
Adv. Degree
90

Understand Kix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
409

Where is Kix Purchased?

channels
index
Club
2
Dollar
1
Drug
11
Food
177
Gas & Convenience
14
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Kelloggs Frosted Mini Wheat 1.6x
General Mills Cheerios 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
74
Credit
79
Debit
64
Food Stamps
660

When is Kix Purchased?

day of week
Sun
16.2%
Mon
15.1%
Tue
13.7%
Wed
13.9%
Thu
12.4%
Fri
13.4%
Sat
15.1%
time of day
Morning
16.5%
Noon
15.5%
Afternoon
31.6%
Evening
28.6%
Late
7.8%

About Our Kix Consumer Insights

How do we know who buys Kix? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kix consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.