Kix Consumer Insights

Who buys Kix?

A Kix consumer is generally lower income, Hispanic, and young adult age. Kix consumers are more likely to purchase Kix during larger pantry stocking trips. Brands such as General Mills Cheerios, General Mills Lucky Charms, and Post Honey Bunches Of Oats also tend to be purchased in the same trip. See sample consumer insights data below.

Kix Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.29
% of Basket $ (median)
6.0%
Total Basket $ (median)
$55.20

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kix Consumer Demographics

demographic
index
Female
101
Male
94
<24
163
25-34
168
35-44
88
45-54
56
55-64
40
65+
46
African American
81
Asian
123
Caucasian
94
Hispanic
134
demographic
index
Has Kids
120
No Kids
55
- $20k
131
$20k-40k
151
$40k-60k
109
$60k-80k
78
$80k-100k
81
$100k-125k
73
$125k +
76
No College
99
College
102
Adv. Degree
90

Understand Kix Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kix Basket Affinity & Size

basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
68
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
409

Where is Kix Purchased?

channels
index
Club
2
Dollar
1
Drug
11
Food
177
Gas & Convenience
14
Mass
86
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.8x
Kelloggs Frosted Mini Wheat 1.6x
General Mills Cheerios 1.5x
Huggies 1.5x

How Did They Pay?

method
index
Cash
74
Credit
79
Debit
64
Food Stamps
660

When is Kix Purchased?

day of week
Sun
16.2%
Mon
15.1%
Tue
13.7%
Wed
13.9%
Thu
12.4%
Fri
13.4%
Sat
15.1%
time of day
Morning
16.5%
Noon
15.5%
Afternoon
31.6%
Evening
28.6%
Late
7.8%

Get More Kix Data

Contact us for the latest Kix consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kix consumers switch to?

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Why do consumers stop buying Kix products?

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Which retailers do Kix shoppers prefer to shop at?

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What motivates consumers to try Kix products?

Research the Kix Target Market

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Who actually buys Kix? Do these consumers match the intended target market of Kix?

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What motivates the target market to buy Kix?

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What other target market should Kix look at?

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Which other brands have a similar target market?

About Our Kix Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.