Kleenex Consumer Insights

Who buys Kleenex?

A Kleenex consumer is generally very high income, Asian, and senior age. Kleenex consumers are more likely to purchase Kleenex during larger pantry stocking trips. Brands such as Bounty, Cottonelle, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Kleenex Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.3%
Total Basket $ (median)
$59.77

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kleenex Consumer Demographics

demographic
index
Female
100
Male
96
<24
79
25-34
79
35-44
101
45-54
108
55-64
128
65+
171
African American
61
Asian
133
Caucasian
103
Hispanic
71
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
81
$40k-60k
88
$60k-80k
100
$80k-100k
111
$100k-125k
113
$125k +
137
No College
79
College
101
Adv. Degree
119

Understand Kleenex Consumer Behavior

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Kleenex Basket Affinity & Size

brand
basket affinity
Bounty 6.6x
Cottonelle 6.1x
Scott 6.0x
Crayola 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
363

Where is Kleenex Purchased?

channels
index
Beauty
10
Club
254
Dollar
110
Drug
110
Food
67
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Puffs 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
97
Food Stamps
30

When is Kleenex Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.8%
Wed
12.3%
Thu
12.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
16.5%
Noon
20.8%
Afternoon
36.2%
Evening
22.0%
Late
4.4%

About Our Kleenex Consumer Insights

How do we know who buys Kleenex? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kleenex consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.