Kleenex Consumer Insights

Who buys Kleenex?

A Kleenex consumer is generally very high income, Asian, and senior age. Kleenex consumers are more likely to purchase Kleenex during larger pantry stocking trips. Brands such as Bounty, Cottonelle, and Scott also tend to be purchased in the same trip. See sample consumer insights data below.

Kleenex Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.3%
Total Basket $ (median)
$59.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kleenex Consumer Demographics

demographic
index
Female
100
Male
96
<24
79
25-34
79
35-44
101
45-54
108
55-64
128
65+
171
African American
61
Asian
133
Caucasian
103
Hispanic
71
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
81
$40k-60k
88
$60k-80k
100
$80k-100k
111
$100k-125k
113
$125k +
137
No College
79
College
101
Adv. Degree
119

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Kleenex Basket Affinity & Size

brand
basket affinity
Bounty 6.6x
Cottonelle 6.1x
Scott 6.0x
Crayola 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
363

Where is Kleenex Purchased?

channels
index
Beauty
10
Club
254
Dollar
110
Drug
110
Food
67
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Puffs 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
97
Food Stamps
30

When is Kleenex Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.8%
Wed
12.3%
Thu
12.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
16.5%
Noon
20.8%
Afternoon
36.2%
Evening
22.0%
Late
4.4%

Get More Kleenex Data

Contact us for the latest Kleenex consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Kleenex consumers switch to?

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Why do consumers stop buying Kleenex products?

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Which retailers do Kleenex shoppers prefer to shop at?

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What motivates consumers to try Kleenex products?

Research the Kleenex Target Market

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Who actually buys Kleenex? Do these consumers match the intended target market of Kleenex?

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What motivates the target market to purchase Kleenex?

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What other target market should Kleenex look at?

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Which other brands have a similar target market?

About Our Kleenex Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.