Kleenex Consumer Insights

Who buys Kleenex? A Kleenex consumer is generally very high income, Asian, and senior age. Kleenex consumers are more likely to purchase Kleenex during larger pantry stocking trips. Brands such as Bounty, Cottonelle, and Scott also tend to be purchased in the same trip. Sample consumer insights data below.

Kleenex Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.74
% of Basket $ (median)
6.3%
Total Basket $ (median)
$59.77

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kleenex Consumer Demographics

demographic
index
Female
100
Male
96
<24
79
25-34
79
35-44
101
45-54
108
55-64
128
65+
171
African American
61
Asian
133
Caucasian
103
Hispanic
71
demographic
index
Has Kids
97
No Kids
107
- $20k
72
$20k-40k
81
$40k-60k
88
$60k-80k
100
$80k-100k
111
$100k-125k
113
$125k +
137
No College
79
College
101
Adv. Degree
119

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Kleenex Basket Affinity & Size

brand
basket affinity
Bounty 6.6x
Cottonelle 6.1x
Scott 6.0x
Crayola 5.9x
basket size
index
Urgent Need (1-2 Items)
10
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
168
Pantry Stocking (21+ Items)
363

Where is Kleenex Purchased?

channels
index
Beauty
10
Club
254
Dollar
110
Drug
110
Food
67
Gas & Convenience
5
Mass
91
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Puffs 1.2x
Yoplait Light 1.1x
Duncan Hines 1.1x
Crayola 1.1x

How Did They Pay?

method
index
Cash
82
Credit
119
Debit
97
Food Stamps
30

When is Kleenex Purchased?

day of week
Sun
16.5%
Mon
13.1%
Tue
12.8%
Wed
12.3%
Thu
12.4%
Fri
15.0%
Sat
17.9%
time of day
Morning
16.5%
Noon
20.8%
Afternoon
36.2%
Evening
22.0%
Late
4.4%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kleenex consumers purchase?

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Why do Kleenex consumers try new brands?

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Where do Kleenex consumers prefer to shop?

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Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kleenex Target Market

Arrow and target

Who actually buys Kleenex? Do these consumers match the intended target market of Kleenex?

Thought bubble

What motivates the target market to purchase Kleenex?

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What other target market should Kleenex look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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