Klondike Consumer Insights

Who buys Klondike?

A Klondike consumer is generally slightly lower income, Caucasian, and senior age. Klondike consumers are more likely to purchase Klondike during larger pantry stocking trips. Brands such as Breyers, Nabisco Oreo, and Hellmann's also tend to be purchased in the same trip. See sample consumer insights data below.

Klondike Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$3.50
% of Basket $ (median)
8.3%
Total Basket $ (median)
$42.24

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Klondike Consumer Demographics

demographic
index
Female
100
Male
97
<24
73
25-34
75
35-44
92
45-54
120
55-64
149
65+
199
African American
94
Asian
88
Caucasian
102
Hispanic
90
demographic
index
Has Kids
92
No Kids
119
- $20k
99
$20k-40k
104
$40k-60k
108
$60k-80k
102
$80k-100k
93
$100k-125k
96
$125k +
91
No College
110
College
98
Adv. Degree
99

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Klondike Basket Affinity & Size

brand
basket affinity
Breyers 6.6x
Nabisco Oreo 4.5x
Hellmann's 3.8x
Arnold 3.8x
basket size
index
Urgent Need (1-2 Items)
13
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
161
Pantry Stocking (21+ Items)
364

Where is Klondike Purchased?

channels
index
Club
39
Dollar
54
Drug
21
Food
205
Gas & Convenience
43
Mass
52
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Entenmann's 1.5x
Smart Balance 1.5x
YoCrunch 1.5x
Snyders Of Hanover 1.4x

How Did They Pay?

method
index
Cash
115
Credit
101
Debit
90
Food Stamps
120

When is Klondike Purchased?

day of week
Sun
16.8%
Mon
12.0%
Tue
11.7%
Wed
12.6%
Thu
12.6%
Fri
16.4%
Sat
18.0%
time of day
Morning
12.6%
Noon
14.1%
Afternoon
34.1%
Evening
31.7%
Late
7.5%

About Our Klondike Consumer Insights

How do we know who buys Klondike? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Klondike consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.