Klondike Heath Consumer Insights

Who buys Klondike Heath? Klondike Heath consumers are generally slightly lower income, Caucasian, and senior age. Klondike Heath consumers are more likely to purchase Klondike Heath during larger pantry stocking trips. Brands such as Nabisco Oreo, Totino's Pizza Rolls, and Marie Callender's also tend to be purchased in the same trip. Sample consumer insights data below.

Klondike Heath Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
6.0%
Total Basket $ (median)
$49.71

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  • Recent demographic data

Klondike Heath Consumer Demographics

demographic
index
Female
101
Male
94
<24
75
25-34
79
35-44
81
45-54
129
55-64
170
65+
190
African American
93
Asian
72
Caucasian
106
Hispanic
75
demographic
index
Has Kids
87
No Kids
129
- $20k
113
$20k-40k
108
$40k-60k
115
$60k-80k
99
$80k-100k
86
$100k-125k
99
$125k +
75
No College
123
College
97
Adv. Degree
88

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Klondike Heath Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 6.1x
Totino's Pizza Rolls 5.9x
Marie Callender's 5.7x
Totino's Party Pizza 5.4x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
54
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
393

Where is Klondike Heath Purchased?

channels
index
Club
4
Dollar
114
Drug
30
Food
152
Gas & Convenience
16
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Diet Pepsi 1.5x
Yoplait Light 1.4x
Nabisco Triscuit 1.4x
Johnsonville 1.4x

How Did They Pay?

method
index
Cash
128
Credit
87
Debit
96
Food Stamps
129

When is Klondike Heath Purchased?

day of week
Sun
17.4%
Mon
11.2%
Tue
10.4%
Wed
12.5%
Thu
11.9%
Fri
16.7%
Sat
19.8%
time of day
Morning
11.0%
Noon
14.2%
Afternoon
34.6%
Evening
32.9%
Late
7.3%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Klondike Heath consumers purchase?

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Why do Klondike Heath consumers try new brands?

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Where do Klondike Heath consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Klondike Heath Target Market

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Who actually buys Klondike Heath? Do these consumers match the intended target market of Klondike Heath?

Thought bubble

What motivates the target market to purchase Klondike Heath?

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What other target market should Klondike Heath look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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