Klondike Krispy Krunch Consumer Insights

Who buys Klondike Krispy Krunch? A Klondike Krispy Krunch consumer is generally slightly lower income, Caucasian, and older age. Klondike Krispy Krunch consumers are more likely to purchase Klondike Krispy Krunch during larger pantry stocking trips. Brands such as Nabisco Oreo, Vlasic, and Breyers also tend to be purchased in the same trip. Sample consumer insights data below.

Klondike Krispy Krunch Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.45

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Klondike Krispy Krunch Consumer Demographics

demographic
index
Female
102
Male
80
<24
52
25-34
76
35-44
89
45-54
116
55-64
205
65+
111
African American
78
Asian
74
Caucasian
104
Hispanic
85
demographic
index
Has Kids
90
No Kids
124
- $20k
103
$20k-40k
113
$40k-60k
124
$60k-80k
94
$80k-100k
87
$100k-125k
85
$125k +
80
No College
115
College
97
Adv. Degree
98

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Klondike Krispy Krunch Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 6.6x
Vlasic 6.1x
Breyers 6.1x
Nabisco Chips Ahoy! 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
416

Where is Klondike Krispy Krunch Purchased?

channels
index
Club
0
Dollar
44
Drug
26
Food
142
Gas & Convenience
15
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 1.9x
YoCrunch 1.9x
Domino 1.9x

How Did They Pay?

method
index
Cash
135
Credit
83
Debit
94
Food Stamps
141

When is Klondike Krispy Krunch Purchased?

day of week
Sun
16.4%
Mon
10.8%
Tue
12.7%
Wed
12.6%
Thu
10.7%
Fri
19.1%
Sat
17.8%
time of day
Morning
13.0%
Noon
13.1%
Afternoon
30.7%
Evening
34.6%
Late
8.6%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Klondike Krispy Krunch consumers purchase?

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Why do Klondike Krispy Krunch consumers try new brands?

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Where do Klondike Krispy Krunch consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Klondike Krispy Krunch Target Market

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Who actually buys Klondike Krispy Krunch? Do these consumers match the intended target market of Klondike Krispy Krunch?

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What motivates the target market to purchase Klondike Krispy Krunch?

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What other target market should Klondike Krispy Krunch look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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