Klondike Krispy Krunch Consumer Insights

Who buys Klondike Krispy Krunch?

A Klondike Krispy Krunch consumer is generally slightly lower income, Caucasian, and older age. Klondike Krispy Krunch consumers are more likely to purchase Klondike Krispy Krunch during larger pantry stocking trips. Brands such as Nabisco Oreo, Vlasic, and Breyers also tend to be purchased in the same trip. See sample consumer insights data below.

Klondike Krispy Krunch Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.7%
Total Basket $ (median)
$52.45

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Klondike Krispy Krunch Consumer Demographics

demographic
index
Female
102
Male
80
<24
52
25-34
76
35-44
89
45-54
116
55-64
205
65+
111
African American
78
Asian
74
Caucasian
104
Hispanic
85
demographic
index
Has Kids
90
No Kids
124
- $20k
103
$20k-40k
113
$40k-60k
124
$60k-80k
94
$80k-100k
87
$100k-125k
85
$125k +
80
No College
115
College
97
Adv. Degree
98

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Klondike Krispy Krunch Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 6.6x
Vlasic 6.1x
Breyers 6.1x
Nabisco Chips Ahoy! 5.8x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
162
Pantry Stocking (21+ Items)
416

Where is Klondike Krispy Krunch Purchased?

channels
index
Club
0
Dollar
44
Drug
26
Food
142
Gas & Convenience
15
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 2.0x
Utz 1.9x
YoCrunch 1.9x
Domino 1.9x

How Did They Pay?

method
index
Cash
135
Credit
83
Debit
94
Food Stamps
141

When is Klondike Krispy Krunch Purchased?

day of week
Sun
16.4%
Mon
10.8%
Tue
12.7%
Wed
12.6%
Thu
10.7%
Fri
19.1%
Sat
17.8%
time of day
Morning
13.0%
Noon
13.1%
Afternoon
30.7%
Evening
34.6%
Late
8.6%

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Find Answers to Questions

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Which brands do Klondike Krispy Krunch consumers switch to?

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Why do consumers stop buying Klondike Krispy Krunch products?

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What motivates consumers to try Klondike Krispy Krunch products?

Research the Klondike Krispy Krunch Target Market

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Who actually buys Klondike Krispy Krunch? Do these consumers match the intended target market of Klondike Krispy Krunch?

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What motivates the target market to buy Klondike Krispy Krunch?

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What other target market should Klondike Krispy Krunch look at?

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Which other brands have a similar target market?

About Our Klondike Krispy Krunch Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.