Klondike Oreo Consumer Insights

Who buys Klondike Oreo? A Klondike Oreo consumer is generally very high income, African American, and lower middle age. Klondike Oreo consumers are more likely to purchase Klondike Oreo during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Breyers also tend to be purchased in the same trip. Sample consumer insights data below.

Klondike Oreo Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.1%
Total Basket $ (median)
$49.58

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  • Recent demographic data

Klondike Oreo Consumer Demographics

demographic
index
Female
101
Male
95
<24
98
25-34
89
35-44
113
45-54
100
55-64
96
65+
22
African American
120
Asian
117
Caucasian
100
Hispanic
72
demographic
index
Has Kids
107
No Kids
85
- $20k
94
$20k-40k
101
$40k-60k
86
$60k-80k
105
$80k-100k
90
$100k-125k
103
$125k +
124
No College
99
College
97
Adv. Degree
118

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Klondike Oreo Basket Affinity & Size

brand
basket affinity
Perdue 10.5x
YoCrunch 9.1x
Breyers 9.0x
Smart Balance 7.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
385

Where is Klondike Oreo Purchased?

channels
index
Club
10
Drug
5
Food
286
Gas & Convenience
54
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Smart Balance 2.1x
Perdue 2.0x
Snyders Of Hanover 1.8x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
89
Food Stamps
132

When is Klondike Oreo Purchased?

day of week
Sun
18.4%
Mon
11.3%
Tue
12.2%
Wed
11.5%
Thu
12.4%
Fri
16.3%
Sat
18.0%
time of day
Morning
12.2%
Noon
12.9%
Afternoon
34.3%
Evening
33.1%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Klondike Oreo consumers purchase?

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Why do Klondike Oreo consumers try new brands?

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Where do Klondike Oreo consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Klondike Oreo Target Market

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Who actually buys Klondike Oreo? Do these consumers match the intended target market of Klondike Oreo?

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What motivates the target market to purchase Klondike Oreo?

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What other target market should Klondike Oreo look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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