Klondike Oreo Consumer Insights

Who buys Klondike Oreo?

A Klondike Oreo consumer is generally very high income, African American, and lower middle age. Klondike Oreo consumers are more likely to purchase Klondike Oreo during larger pantry stocking trips. Brands such as Perdue, YoCrunch, and Breyers also tend to be purchased in the same trip. See sample consumer insights data below.

Klondike Oreo Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$3.50
% of Basket $ (median)
7.1%
Total Basket $ (median)
$49.58

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Klondike Oreo Consumer Demographics

demographic
index
Female
101
Male
95
<24
98
25-34
89
35-44
113
45-54
100
55-64
96
65+
22
African American
120
Asian
117
Caucasian
100
Hispanic
72
demographic
index
Has Kids
107
No Kids
85
- $20k
94
$20k-40k
101
$40k-60k
86
$60k-80k
105
$80k-100k
90
$100k-125k
103
$125k +
124
No College
99
College
97
Adv. Degree
118

Understand Klondike Oreo Consumer Behavior

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Klondike Oreo Basket Affinity & Size

brand
basket affinity
Perdue 10.5x
YoCrunch 9.1x
Breyers 9.0x
Smart Balance 7.1x
basket size
index
Urgent Need (1-2 Items)
8
Express Lane (3-10 Items)
62
Fill Up (11-20 Items)
154
Pantry Stocking (21+ Items)
385

Where is Klondike Oreo Purchased?

channels
index
Club
10
Drug
5
Food
286
Gas & Convenience
54
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 2.3x
Smart Balance 2.1x
Perdue 2.0x
Snyders Of Hanover 1.8x

How Did They Pay?

method
index
Cash
111
Credit
103
Debit
89
Food Stamps
132

When is Klondike Oreo Purchased?

day of week
Sun
18.4%
Mon
11.3%
Tue
12.2%
Wed
11.5%
Thu
12.4%
Fri
16.3%
Sat
18.0%
time of day
Morning
12.2%
Noon
12.9%
Afternoon
34.3%
Evening
33.1%
Late
7.5%

Get More Klondike Oreo Data

Contact us for the latest Klondike Oreo consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Klondike Oreo consumers switch to?

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Why do consumers stop buying Klondike Oreo products?

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Which retailers do Klondike Oreo shoppers prefer to shop at?

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What motivates consumers to try Klondike Oreo products?

Research the Klondike Oreo Target Market

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Who actually buys Klondike Oreo? Do these consumers match the intended target market of Klondike Oreo?

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What motivates the target market to purchase Klondike Oreo?

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What other target market should Klondike Oreo look at?

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Which other brands have a similar target market?

About Our Klondike Oreo Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.