Klondike Reese's Consumer Insights

Who buys Klondike Reese's?

A Klondike Reese's consumer is generally slightly higher income, Caucasian, and older age. Klondike Reese's consumers are more likely to purchase Klondike Reese's during larger pantry stocking trips. Brands such as Nabisco Oreo, YoCrunch, and Breyers also tend to be purchased in the same trip. See sample consumer insights data below.

Klondike Reese's Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.70

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Klondike Reese's Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
98
35-44
93
45-54
103
55-64
138
65+
106
African American
56
Asian
50
Caucasian
113
Hispanic
58
demographic
index
Has Kids
96
No Kids
109
- $20k
106
$20k-40k
110
$40k-60k
107
$60k-80k
99
$80k-100k
113
$100k-125k
94
$125k +
64
No College
113
College
102
Adv. Degree
74

Understand Klondike Reese's Consumer Behavior

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Klondike Reese's Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 7.4x
YoCrunch 6.6x
Breyers 6.1x
Perdue 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
423

Where is Klondike Reese's Purchased?

channels
index
Club
0
Dollar
35
Drug
11
Food
163
Gas & Convenience
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
YoCrunch 1.7x
Snyders Of Hanover 1.6x
Powerade 1.5x

How Did They Pay?

method
index
Cash
116
Credit
92
Debit
92
Food Stamps
171

When is Klondike Reese's Purchased?

day of week
Sun
17.4%
Mon
11.4%
Tue
10.9%
Wed
11.7%
Thu
11.3%
Fri
20.3%
Sat
16.9%
time of day
Morning
10.5%
Noon
12.5%
Afternoon
35.3%
Evening
33.2%
Late
8.5%

About Our Klondike Reese's Consumer Insights

How do we know who buys Klondike Reese's? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Klondike Reese's consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.