Klondike Reese's Consumer Insights

Who buys Klondike Reese's?

A Klondike Reese's consumer is generally slightly higher income, Caucasian, and older age. Klondike Reese's consumers are more likely to purchase Klondike Reese's during larger pantry stocking trips. Brands such as Nabisco Oreo, YoCrunch, and Breyers also tend to be purchased in the same trip. Sample consumer insights data below.

Klondike Reese's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.99
% of Basket $ (median)
5.5%
Total Basket $ (median)
$54.70

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Klondike Reese's Consumer Demographics

demographic
index
Female
101
Male
87
<24
83
25-34
98
35-44
93
45-54
103
55-64
138
65+
106
African American
56
Asian
50
Caucasian
113
Hispanic
58
demographic
index
Has Kids
96
No Kids
109
- $20k
106
$20k-40k
110
$40k-60k
107
$60k-80k
99
$80k-100k
113
$100k-125k
94
$125k +
64
No College
113
College
102
Adv. Degree
74

Understand Klondike Reese's Consumer Behavior

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Klondike Reese's Basket Affinity & Size

brand
basket affinity
Nabisco Oreo 7.4x
YoCrunch 6.6x
Breyers 6.1x
Perdue 4.6x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
50
Fill Up (11-20 Items)
157
Pantry Stocking (21+ Items)
423

Where is Klondike Reese's Purchased?

channels
index
Club
0
Dollar
35
Drug
11
Food
163
Gas & Convenience
12
Mass
95
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Utz 1.7x
YoCrunch 1.7x
Snyders Of Hanover 1.6x
Powerade 1.5x

How Did They Pay?

method
index
Cash
116
Credit
92
Debit
92
Food Stamps
171

When is Klondike Reese's Purchased?

day of week
Sun
17.4%
Mon
11.4%
Tue
10.9%
Wed
11.7%
Thu
11.3%
Fri
20.3%
Sat
16.9%
time of day
Morning
10.5%
Noon
12.5%
Afternoon
35.3%
Evening
33.2%
Late
8.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Klondike Reese's consumers purchase?

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Why do Klondike Reese's consumers try new brands?

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Where do Klondike Reese's consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Klondike Reese's Target Market

Arrow and target

Who actually buys Klondike Reese's? Do these consumers match the intended target market of Klondike Reese's?

Thought bubble

What motivates the target market to purchase Klondike Reese's?

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What other target market should Klondike Reese's look at?

venn diagram

Which other brands have a similar target market?

About Our Klondike Reese's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide retailers and brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.