Knorr Consumer Insights

Who buys Knorr? Knorr consumers are generally very low income, Hispanic, and adolescent age. Knorr consumers are more likely to purchase Knorr during larger pantry stocking trips. Brands such as Goya, Birds Eye, and Fresh Selections also tend to be purchased in the same trip. Sample consumer insights data below.

Knorr Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.53

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Knorr Consumer Demographics

demographic
index
Female
100
Male
101
<24
135
25-34
110
35-44
97
45-54
97
55-64
87
65+
76
African American
111
Asian
84
Caucasian
99
Hispanic
123
demographic
index
Has Kids
103
No Kids
92
- $20k
132
$20k-40k
119
$40k-60k
106
$60k-80k
97
$80k-100k
93
$100k-125k
85
$125k +
71
No College
121
College
100
Adv. Degree
77

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Knorr Basket Affinity & Size

brand
basket affinity
Goya 7.3x
Birds Eye 4.9x
Fresh Selections 4.5x
Hellmann's 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
487

Where is Knorr Purchased?

channels
index
Beauty
32
Club
20
Dollar
80
Drug
14
Food
151
Gas & Convenience
7
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.3x
Red Bull 1.3x
Bud Light 1.3x
Post Honey Bunches Of Oats 1.3x

How Did They Pay?

method
index
Cash
108
Credit
87
Debit
97
Food Stamps
206

When is Knorr Purchased?

day of week
Sun
18.9%
Mon
13.5%
Tue
12.0%
Wed
11.8%
Thu
11.7%
Fri
14.4%
Sat
17.8%
time of day
Morning
13.8%
Noon
17.2%
Afternoon
35.1%
Evening
27.4%
Late
6.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knorr consumers purchase?

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Why do Knorr consumers try new brands?

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Where do Knorr consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knorr Target Market

Arrow and target

Who actually buys Knorr? Do these consumers match the intended target market of Knorr?

Thought bubble

What motivates the target market to purchase Knorr?

magnifying glass

What other target market should Knorr look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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