Knorr Consumer Insights

Who buys Knorr?

A Knorr consumer is generally very low income, Hispanic, and adolescent age. Knorr consumers are more likely to purchase Knorr during larger pantry stocking trips. Brands such as Goya, Birds Eye, and Fresh Selections also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.99
% of Basket $ (median)
3.2%
Total Basket $ (median)
$61.53

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Consumer Demographics

demographic
index
Female
100
Male
101
<24
135
25-34
110
35-44
97
45-54
97
55-64
87
65+
76
African American
111
Asian
84
Caucasian
99
Hispanic
123
demographic
index
Has Kids
103
No Kids
92
- $20k
132
$20k-40k
119
$40k-60k
106
$60k-80k
97
$80k-100k
93
$100k-125k
85
$125k +
71
No College
121
College
100
Adv. Degree
77

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Knorr Basket Affinity & Size

brand
basket affinity
Goya 7.3x
Birds Eye 4.9x
Fresh Selections 4.5x
Hellmann's 4.5x
basket size
index
Urgent Need (1-2 Items)
4
Express Lane (3-10 Items)
37
Fill Up (11-20 Items)
146
Pantry Stocking (21+ Items)
487

Where is Knorr Purchased?

channels
index
Beauty
32
Club
20
Dollar
80
Drug
14
Food
151
Gas & Convenience
7
Mass
97
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Goya 1.3x
Red Bull 1.3x
Bud Light 1.3x
Post Honey Bunches Of Oats 1.3x

How Did They Pay?

method
index
Cash
108
Credit
87
Debit
97
Food Stamps
206

When is Knorr Purchased?

day of week
Sun
18.9%
Mon
13.5%
Tue
12.0%
Wed
11.8%
Thu
11.7%
Fri
14.4%
Sat
17.8%
time of day
Morning
13.8%
Noon
17.2%
Afternoon
35.1%
Evening
27.4%
Late
6.5%

Get More Knorr Data

Better understand Knorr consumers with the latest demographic and purchase data.

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Find Answers to Questions

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Which brands do Knorr consumers switch to?

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Why do consumers stop buying Knorr products?

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Which retailers do Knorr shoppers prefer to shop at?

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What motivates consumers to try Knorr products?

Research the Knorr Target Market

Arrow and target

Who actually buys Knorr? Do these consumers match the intended target market of Knorr?

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What motivates the target market to buy Knorr?

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What other target market should Knorr look at?

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Which other brands have a similar target market?

About Our Knorr Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.