Knorr Asian Sides Consumer Insights

Who buys Knorr Asian Sides?

A Knorr Asian Sides consumer is generally very low income, African American, and adolescent age. Knorr Asian Sides consumers are more likely to purchase Knorr Asian Sides during larger pantry stocking trips. Brands such as Maruchan Ramen, Chef Boyardee, and Banquet also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Asian Sides Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.5%
Total Basket $ (median)
$65.93

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Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Asian Sides Consumer Demographics

demographic
index
Female
100
Male
101
<24
156
25-34
106
35-44
91
45-54
112
55-64
83
65+
84
African American
119
Asian
25
Caucasian
111
Hispanic
55
demographic
index
Has Kids
103
No Kids
93
- $20k
178
$20k-40k
131
$40k-60k
107
$60k-80k
99
$80k-100k
81
$100k-125k
68
$125k +
49
No College
126
College
102
Adv. Degree
60

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Knorr Asian Sides Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.5x
Chef Boyardee 6.4x
Banquet 5.3x
Blue Bonnet 4.9x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
15
Fill Up (11-20 Items)
95
Pantry Stocking (21+ Items)
631

Where is Knorr Asian Sides Purchased?

channels
index
Drug
13
Food
49
Mass
181
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.7x
Marlboro 1.7x
Totino's Pizza Rolls 1.6x
Blue Bonnet 1.6x

How Did They Pay?

method
index
Cash
102
Credit
82
Debit
99
Food Stamps
253

When is Knorr Asian Sides Purchased?

day of week
Sun
17.9%
Mon
15.6%
Tue
10.8%
Wed
11.7%
Thu
12.0%
Fri
14.8%
Sat
17.2%
time of day
Morning
11.8%
Noon
17.2%
Afternoon
35.4%
Evening
26.4%
Late
9.3%

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Find Answers to Questions

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Which brands do Knorr Asian Sides consumers switch to?

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Why do consumers stop buying Knorr Asian Sides products?

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Which retailers do Knorr Asian Sides shoppers prefer to shop at?

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What motivates consumers to try Knorr Asian Sides products?

Research the Knorr Asian Sides Target Market

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Who actually buys Knorr Asian Sides? Do these consumers match the intended target market of Knorr Asian Sides?

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What motivates the target market to buy Knorr Asian Sides?

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What other target market should Knorr Asian Sides look at?

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Which other brands have a similar target market?

About Our Knorr Asian Sides Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.