Knorr Fiesta Sides Consumer Insights

Who buys Knorr Fiesta Sides? Knorr Fiesta Sides consumers are generally very low income, Caucasian, and adolescent age. Knorr Fiesta Sides consumers are more likely to purchase Knorr Fiesta Sides during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Jennie-O also tend to be purchased in the same trip. Sample consumer insights data below.

Knorr Fiesta Sides Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.6%
Total Basket $ (median)
$61.86

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  • Recent demographic data

Knorr Fiesta Sides Consumer Demographics

demographic
index
Female
101
Male
93
<24
117
25-34
113
35-44
97
45-54
100
55-64
79
65+
53
African American
90
Asian
36
Caucasian
113
Hispanic
49
demographic
index
Has Kids
107
No Kids
84
- $20k
125
$20k-40k
99
$40k-60k
107
$60k-80k
110
$80k-100k
103
$100k-125k
97
$125k +
59
No College
109
College
103
Adv. Degree
74

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Knorr Fiesta Sides Basket Affinity & Size

brand
basket affinity
Old El Paso 12.3x
Mission (Foods) 5.7x
Jennie-O 5.2x
Maruchan Ramen 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
572

Where is Knorr Fiesta Sides Purchased?

channels
index
Beauty
4
Club
1
Dollar
148
Drug
14
Food
71
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Bar-S 1.5x
Blue Bonnet 1.5x
Maruchan Ramen 1.5x

How Did They Pay?

method
index
Cash
113
Credit
84
Debit
100
Food Stamps
178

When is Knorr Fiesta Sides Purchased?

day of week
Sun
19.2%
Mon
14.2%
Tue
12.5%
Wed
12.0%
Thu
11.8%
Fri
13.4%
Sat
16.8%
time of day
Morning
12.6%
Noon
16.2%
Afternoon
36.2%
Evening
28.9%
Late
6.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knorr Fiesta Sides consumers purchase?

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Why do Knorr Fiesta Sides consumers try new brands?

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Where do Knorr Fiesta Sides consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knorr Fiesta Sides Target Market

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Who actually buys Knorr Fiesta Sides? Do these consumers match the intended target market of Knorr Fiesta Sides?

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What motivates the target market to purchase Knorr Fiesta Sides?

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What other target market should Knorr Fiesta Sides look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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