Knorr Fiesta Sides Consumer Insights

Who buys Knorr Fiesta Sides?

A Knorr Fiesta Sides consumer is generally very low income, Caucasian, and adolescent age. Knorr Fiesta Sides consumers are more likely to purchase Knorr Fiesta Sides during larger pantry stocking trips. Brands such as Old El Paso, Mission (Foods), and Jennie-O also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Fiesta Sides Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.6%
Total Basket $ (median)
$61.86

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Fiesta Sides Consumer Demographics

demographic
index
Female
101
Male
93
<24
117
25-34
113
35-44
97
45-54
100
55-64
79
65+
53
African American
90
Asian
36
Caucasian
113
Hispanic
49
demographic
index
Has Kids
107
No Kids
84
- $20k
125
$20k-40k
99
$40k-60k
107
$60k-80k
110
$80k-100k
103
$100k-125k
97
$125k +
59
No College
109
College
103
Adv. Degree
74

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Knorr Fiesta Sides Basket Affinity & Size

brand
basket affinity
Old El Paso 12.3x
Mission (Foods) 5.7x
Jennie-O 5.2x
Maruchan Ramen 5.0x
basket size
index
Urgent Need (1-2 Items)
2
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
114
Pantry Stocking (21+ Items)
572

Where is Knorr Fiesta Sides Purchased?

channels
index
Beauty
4
Club
1
Dollar
148
Drug
14
Food
71
Mass
158
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Armour 1.5x
Bar-S 1.5x
Blue Bonnet 1.5x
Maruchan Ramen 1.5x

How Did They Pay?

method
index
Cash
113
Credit
84
Debit
100
Food Stamps
178

When is Knorr Fiesta Sides Purchased?

day of week
Sun
19.2%
Mon
14.2%
Tue
12.5%
Wed
12.0%
Thu
11.8%
Fri
13.4%
Sat
16.8%
time of day
Morning
12.6%
Noon
16.2%
Afternoon
36.2%
Evening
28.9%
Late
6.1%

Get More Knorr Fiesta Sides Data

Contact us for the latest Knorr Fiesta Sides consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Knorr Fiesta Sides consumers switch to?

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What motivates consumers to try Knorr Fiesta Sides products?

Research the Knorr Fiesta Sides Target Market

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Who actually buys Knorr Fiesta Sides? Do these consumers match the intended target market of Knorr Fiesta Sides?

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What motivates the target market to buy Knorr Fiesta Sides?

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What other target market should Knorr Fiesta Sides look at?

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Which other brands have a similar target market?

About Our Knorr Fiesta Sides Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.