Knorr Italian Sides Consumer Insights

Who buys Knorr Italian Sides?

A Knorr Italian Sides consumer is generally very low income, Caucasian, and adolescent age. Knorr Italian Sides consumers are more likely to purchase Knorr Italian Sides during larger pantry stocking trips. Brands such as Maruchan Ramen, Chef Boyardee, and Birds Eye Steamfresh also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Italian Sides Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.00
% of Basket $ (median)
1.4%
Total Basket $ (median)
$69.39

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
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Knorr Italian Sides Consumer Demographics

demographic
index
Female
101
Male
86
<24
129
25-34
123
35-44
92
45-54
93
55-64
89
65+
54
African American
104
Asian
18
Caucasian
115
Hispanic
49
demographic
index
Has Kids
107
No Kids
84
- $20k
134
$20k-40k
124
$40k-60k
114
$60k-80k
97
$80k-100k
96
$100k-125k
72
$125k +
59
No College
141
College
101
Adv. Degree
48

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Knorr Italian Sides Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 7.0x
Chef Boyardee 6.2x
Birds Eye Steamfresh 5.5x
Totino's Pizza Rolls 5.3x
basket size
index
Urgent Need (1-2 Items)
0
Express Lane (3-10 Items)
13
Fill Up (11-20 Items)
87
Pantry Stocking (21+ Items)
649

Where is Knorr Italian Sides Purchased?

channels
index
Drug
16
Food
49
Mass
180
regions
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What Else Do They Buy?

brand
household affinity
Totino's Pizza Rolls 1.6x
Yoplait Light 1.5x
Hawaiian Punch 1.5x
Farmers Market 1.5x

How Did They Pay?

method
index
Cash
104
Credit
75
Debit
105
Food Stamps
248

When is Knorr Italian Sides Purchased?

day of week
Sun
19.4%
Mon
12.4%
Tue
11.1%
Wed
11.4%
Thu
12.5%
Fri
14.8%
Sat
18.4%
time of day
Morning
12.3%
Noon
16.7%
Afternoon
34.4%
Evening
29.0%
Late
7.5%

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Find Answers to Questions

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Which brands do Knorr Italian Sides consumers switch to?

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Why do consumers stop buying Knorr Italian Sides products?

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Which retailers do Knorr Italian Sides shoppers prefer to shop at?

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What motivates consumers to try Knorr Italian Sides products?

Research the Knorr Italian Sides Target Market

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Who actually buys Knorr Italian Sides? Do these consumers match the intended target market of Knorr Italian Sides?

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What motivates the target market to buy Knorr Italian Sides?

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What other target market should Knorr Italian Sides look at?

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Which other brands have a similar target market?

About Our Knorr Italian Sides Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.