Knorr Pasta Sides Consumer Insights

Who buys Knorr Pasta Sides?

A Knorr Pasta Sides consumer is generally lower income, Caucasian, and adolescent age. Knorr Pasta Sides consumers are more likely to purchase Knorr Pasta Sides during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Pasta Sides Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$88.77

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Pasta Sides Consumer Demographics

demographic
index
Female
101
Male
93
<24
130
25-34
109
35-44
98
45-54
98
55-64
87
65+
66
African American
102
Asian
34
Caucasian
111
Hispanic
69
demographic
index
Has Kids
105
No Kids
89
- $20k
126
$20k-40k
126
$40k-60k
112
$60k-80k
98
$80k-100k
91
$100k-125k
82
$125k +
59
No College
133
College
98
Adv. Degree
69

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Knorr Pasta Sides Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.1x
Maruchan Ramen 5.7x
Kraft Macaroni & Cheese 4.8x
Velveeta 4.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
603

Where is Knorr Pasta Sides Purchased?

channels
index
Beauty
1
Club
1
Dollar
143
Drug
17
Food
107
Gas & Convenience
3
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
101
Credit
84
Debit
101
Food Stamps
220

When is Knorr Pasta Sides Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.3%
Wed
11.5%
Thu
11.7%
Fri
14.5%
Sat
18.7%
time of day
Morning
13.7%
Noon
16.8%
Afternoon
34.2%
Evening
28.2%
Late
7.1%

About Our Knorr Pasta Sides Consumer Insights

How do we know who buys Knorr Pasta Sides? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Knorr Pasta Sides consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.