Knorr Pasta Sides Consumer Insights

Who buys Knorr Pasta Sides? A Knorr Pasta Sides consumer is generally lower income, Caucasian, and adolescent age. Knorr Pasta Sides consumers are more likely to purchase Knorr Pasta Sides during larger pantry stocking trips. Brands such as Chef Boyardee, Maruchan Ramen, and Kraft Macaroni & Cheese also tend to be purchased in the same trip. Sample consumer insights data below.

Knorr Pasta Sides Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.3%
Total Basket $ (median)
$88.77

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  • Recent demographic data

Knorr Pasta Sides Consumer Demographics

demographic
index
Female
101
Male
93
<24
130
25-34
109
35-44
98
45-54
98
55-64
87
65+
66
African American
102
Asian
34
Caucasian
111
Hispanic
69
demographic
index
Has Kids
105
No Kids
89
- $20k
126
$20k-40k
126
$40k-60k
112
$60k-80k
98
$80k-100k
91
$100k-125k
82
$125k +
59
No College
133
College
98
Adv. Degree
69

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Knorr Pasta Sides Basket Affinity & Size

brand
basket affinity
Chef Boyardee 7.1x
Maruchan Ramen 5.7x
Kraft Macaroni & Cheese 4.8x
Velveeta 4.7x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
20
Fill Up (11-20 Items)
104
Pantry Stocking (21+ Items)
603

Where is Knorr Pasta Sides Purchased?

channels
index
Beauty
1
Club
1
Dollar
143
Drug
17
Food
107
Gas & Convenience
3
Mass
132
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Hawaiian Punch 1.4x
Armour 1.4x
Totino's Pizza Rolls 1.4x
Hunt's Snack Pack 1.4x

How Did They Pay?

method
index
Cash
101
Credit
84
Debit
101
Food Stamps
220

When is Knorr Pasta Sides Purchased?

day of week
Sun
19.3%
Mon
13.0%
Tue
11.3%
Wed
11.5%
Thu
11.7%
Fri
14.5%
Sat
18.7%
time of day
Morning
13.7%
Noon
16.8%
Afternoon
34.2%
Evening
28.2%
Late
7.1%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knorr Pasta Sides consumers purchase?

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Why do Knorr Pasta Sides consumers try new brands?

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Where do Knorr Pasta Sides consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knorr Pasta Sides Target Market

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Who actually buys Knorr Pasta Sides? Do these consumers match the intended target market of Knorr Pasta Sides?

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What motivates the target market to purchase Knorr Pasta Sides?

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What other target market should Knorr Pasta Sides look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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