Knorr Rice Sides Consumer Insights

Who buys Knorr Rice Sides? A Knorr Rice Sides consumer is generally very low income, African American, and adolescent age. Knorr Rice Sides consumers are more likely to purchase Knorr Rice Sides during larger pantry stocking trips. Brands such as Maruchan Ramen, Old El Paso, and Chef Boyardee also tend to be purchased in the same trip. Sample consumer insights data below.

Knorr Rice Sides Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.2%
Total Basket $ (median)
$92.71

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  • Recent demographic data

Knorr Rice Sides Consumer Demographics

demographic
index
Female
101
Male
90
<24
115
25-34
108
35-44
98
45-54
103
55-64
78
65+
72
African American
171
Asian
35
Caucasian
107
Hispanic
65
demographic
index
Has Kids
105
No Kids
89
- $20k
130
$20k-40k
116
$40k-60k
106
$60k-80k
97
$80k-100k
99
$100k-125k
90
$125k +
64
No College
117
College
100
Adv. Degree
80

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Knorr Rice Sides Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 5.6x
Old El Paso 5.5x
Chef Boyardee 4.9x
Banquet 4.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
582

Where is Knorr Rice Sides Purchased?

channels
index
Beauty
1
Club
0
Dollar
103
Drug
14
Food
142
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Hawaiian Punch 1.4x
Armour 1.4x
Blue Bonnet 1.4x

How Did They Pay?

method
index
Cash
93
Credit
88
Debit
100
Food Stamps
228

When is Knorr Rice Sides Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
12.3%
Wed
11.2%
Thu
11.6%
Fri
14.3%
Sat
17.6%
time of day
Morning
13.4%
Noon
17.5%
Afternoon
34.6%
Evening
27.7%
Late
6.8%

Data shown is from 2014-2015. Contact us for real-time data.

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Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knorr Rice Sides consumers purchase?

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Why do Knorr Rice Sides consumers try new brands?

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Where do Knorr Rice Sides consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knorr Rice Sides Target Market

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Who actually buys Knorr Rice Sides? Do these consumers match the intended target market of Knorr Rice Sides?

Thought bubble

What motivates the target market to purchase Knorr Rice Sides?

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What other target market should Knorr Rice Sides look at?

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Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

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What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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