Knorr Rice Sides Consumer Insights

Who buys Knorr Rice Sides?

A Knorr Rice Sides consumer is generally very low income, African American, and adolescent age. Knorr Rice Sides consumers are more likely to purchase Knorr Rice Sides during larger pantry stocking trips. Brands such as Maruchan Ramen, Old El Paso, and Chef Boyardee also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Rice Sides Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.00
% of Basket $ (median)
2.2%
Total Basket $ (median)
$92.71

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Rice Sides Consumer Demographics

demographic
index
Female
101
Male
90
<24
115
25-34
108
35-44
98
45-54
103
55-64
78
65+
72
African American
171
Asian
35
Caucasian
107
Hispanic
65
demographic
index
Has Kids
105
No Kids
89
- $20k
130
$20k-40k
116
$40k-60k
106
$60k-80k
97
$80k-100k
99
$100k-125k
90
$125k +
64
No College
117
College
100
Adv. Degree
80

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Knorr Rice Sides Basket Affinity & Size

brand
basket affinity
Maruchan Ramen 5.6x
Old El Paso 5.5x
Chef Boyardee 4.9x
Banquet 4.5x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
23
Fill Up (11-20 Items)
112
Pantry Stocking (21+ Items)
582

Where is Knorr Rice Sides Purchased?

channels
index
Beauty
1
Club
0
Dollar
103
Drug
14
Food
142
Gas & Convenience
4
Mass
108
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Totino's Party Pizza 1.5x
Hawaiian Punch 1.4x
Armour 1.4x
Blue Bonnet 1.4x

How Did They Pay?

method
index
Cash
93
Credit
88
Debit
100
Food Stamps
228

When is Knorr Rice Sides Purchased?

day of week
Sun
19.4%
Mon
13.7%
Tue
12.3%
Wed
11.2%
Thu
11.6%
Fri
14.3%
Sat
17.6%
time of day
Morning
13.4%
Noon
17.5%
Afternoon
34.6%
Evening
27.7%
Late
6.8%

About Our Knorr Rice Sides Consumer Insights

How do we know who buys Knorr Rice Sides? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Knorr Rice Sides consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.