Knorr Sides Consumer Insights

Who buys Knorr Sides?

A Knorr Sides consumer is generally very low income, Caucasian, and young adult age. Knorr Sides consumers are more likely to purchase Knorr Sides during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Sides Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.4%
Total Basket $ (median)
$61.89

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Sides Consumer Demographics

demographic
index
Female
104
Male
59
<24
90
25-34
128
35-44
92
45-54
89
55-64
86
65+
74
African American
79
Asian
32
Caucasian
114
Hispanic
65
demographic
index
Has Kids
107
No Kids
84
- $20k
131
$20k-40k
100
$40k-60k
118
$60k-80k
111
$80k-100k
91
$100k-125k
72
$125k +
73
No College
121
College
97
Adv. Degree
90

Understand Knorr Sides Consumer Behavior

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Knorr Sides Basket Affinity & Size

brand
basket affinity
Smart Balance 12.1x
Perdue 8.4x
Ragu 7.9x
Fresh Express 6.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
555

Where is Knorr Sides Purchased?

channels
index
Drug
0
Food
292
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Pop-Tarts 1.7x
YoCrunch 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
81
Food Stamps
214

When is Knorr Sides Purchased?

day of week
Sun
18.3%
Mon
14.8%
Tue
11.8%
Wed
10.3%
Thu
11.6%
Fri
15.4%
Sat
17.8%
time of day
Morning
10.9%
Noon
18.7%
Afternoon
34.8%
Evening
31.3%
Late
4.2%

About Our Knorr Sides Consumer Insights

How do we know who buys Knorr Sides? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Knorr Sides consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.