Knorr Sides Consumer Insights

Who buys Knorr Sides?

A Knorr Sides consumer is generally very low income, Caucasian, and young adult age. Knorr Sides consumers are more likely to purchase Knorr Sides during larger pantry stocking trips. Brands such as Smart Balance, Perdue, and Ragu also tend to be purchased in the same trip. See sample consumer insights data below.

Knorr Sides Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.49
% of Basket $ (median)
2.4%
Total Basket $ (median)
$61.89

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knorr Sides Consumer Demographics

demographic
index
Female
104
Male
59
<24
90
25-34
128
35-44
92
45-54
89
55-64
86
65+
74
African American
79
Asian
32
Caucasian
114
Hispanic
65
demographic
index
Has Kids
107
No Kids
84
- $20k
131
$20k-40k
100
$40k-60k
118
$60k-80k
111
$80k-100k
91
$100k-125k
72
$125k +
73
No College
121
College
97
Adv. Degree
90

Understand Knorr Sides Consumer Behavior

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Knorr Sides Basket Affinity & Size

brand
basket affinity
Smart Balance 12.1x
Perdue 8.4x
Ragu 7.9x
Fresh Express 6.9x
basket size
index
Urgent Need (1-2 Items)
1
Express Lane (3-10 Items)
25
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
555

Where is Knorr Sides Purchased?

channels
index
Drug
0
Food
292
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Perdue 1.7x
Pop-Tarts 1.7x
YoCrunch 1.7x
Dannon Oikos 1.6x

How Did They Pay?

method
index
Cash
136
Credit
87
Debit
81
Food Stamps
214

When is Knorr Sides Purchased?

day of week
Sun
18.3%
Mon
14.8%
Tue
11.8%
Wed
10.3%
Thu
11.6%
Fri
15.4%
Sat
17.8%
time of day
Morning
10.9%
Noon
18.7%
Afternoon
34.8%
Evening
31.3%
Late
4.2%

Get More Knorr Sides Data

Contact us for the latest Knorr Sides consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Knorr Sides consumers switch to?

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Why do consumers stop buying Knorr Sides products?

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Which retailers do Knorr Sides shoppers prefer to shop at?

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What motivates consumers to try Knorr Sides products?

Research the Knorr Sides Target Market

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Who actually buys Knorr Sides? Do these consumers match the intended target market of Knorr Sides?

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What motivates the target market to buy Knorr Sides?

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What other target market should Knorr Sides look at?

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Which other brands have a similar target market?

About Our Knorr Sides Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.