Knox Consumer Insights

Who buys Knox?

A Knox consumer is generally median income, Asian, and adolescent age. Knox consumers are more likely to purchase Knox during larger pantry stocking trips. Brands such as Jello, Cool Whip, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Knox Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$1.89
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knox Consumer Demographics

demographic
index
Female
101
Male
94
<24
147
25-34
112
35-44
95
45-54
87
55-64
109
65+
73
African American
46
Asian
216
Caucasian
90
Hispanic
115
demographic
index
Has Kids
95
No Kids
112
- $20k
91
$20k-40k
116
$40k-60k
95
$60k-80k
118
$80k-100k
90
$100k-125k
77
$125k +
98
No College
83
College
101
Adv. Degree
116

Understand Knox Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Knox Basket Affinity & Size

brand
basket affinity
Jello 29.8x
Cool Whip 9.2x
Domino 7.3x
Duncan Hines 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
385

Where is Knox Purchased?

channels
index
Club
7
Drug
15
Food
115
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.4x
Jello 1.3x
Oroweat 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
117
Credit
107
Debit
87
Food Stamps
92

When is Knox Purchased?

day of week
Sun
14.0%
Mon
12.3%
Tue
12.4%
Wed
14.1%
Thu
12.5%
Fri
19.0%
Sat
15.8%
time of day
Morning
16.3%
Noon
16.2%
Afternoon
32.2%
Evening
27.3%
Late
8.0%

Get More Knox Data

Contact us for the latest Knox consumer demographic and purchase data.

arrow pointing at form

Find Answers to Questions

One arrow going a different direction

Which brands do Knox consumers switch to?

Stop sign

Why do consumers stop buying Knox products?

Store front

Which retailers do Knox shoppers prefer to shop at?

Sale sign

What motivates consumers to try Knox products?

Research the Knox Target Market

Arrow and target

Who actually buys Knox? Do these consumers match the intended target market of Knox?

Thought bubble

What motivates the target market to purchase Knox?

Magnifying glass

What other target market should Knox look at?

Venn diagram

Which other brands have a similar target market?

About Our Knox Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.