Knox Consumer Insights

Who buys Knox? A Knox consumer is generally median income, Asian, and adolescent age. Knox consumers are more likely to purchase Knox during larger pantry stocking trips. Brands such as Jello, Cool Whip, and Domino also tend to be purchased in the same trip. Sample consumer insights data below.

Knox Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$1.89
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.70

Get Better Data

Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Knox Consumer Demographics

demographic
index
Female
101
Male
94
<24
147
25-34
112
35-44
95
45-54
87
55-64
109
65+
73
African American
46
Asian
216
Caucasian
90
Hispanic
115
demographic
index
Has Kids
95
No Kids
112
- $20k
91
$20k-40k
116
$40k-60k
95
$60k-80k
118
$80k-100k
90
$100k-125k
77
$125k +
98
No College
83
College
101
Adv. Degree
116

Understand Knox Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Knox Basket Affinity & Size

brand
basket affinity
Jello 29.8x
Cool Whip 9.2x
Domino 7.3x
Duncan Hines 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
385

Where is Knox Purchased?

channels
index
Club
7
Drug
15
Food
115
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.4x
Jello 1.3x
Oroweat 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
117
Credit
107
Debit
87
Food Stamps
92

When is Knox Purchased?

day of week
Sun
14.0%
Mon
12.3%
Tue
12.4%
Wed
14.1%
Thu
12.5%
Fri
19.0%
Sat
15.8%
time of day
Morning
16.3%
Noon
16.2%
Afternoon
32.2%
Evening
27.3%
Late
8.0%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

check mark

Real-time purchase and demographic data

check mark

What other brands do Knox consumers purchase?

check mark

Why do Knox consumers try new brands?

check mark

Where do Knox consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knox Target Market

Arrow and target

Who actually buys Knox? Do these consumers match the intended target market of Knox?

Thought bubble

What motivates the target market to purchase Knox?

magnifying glass

What other target market should Knox look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us