Knox Consumer Insights

Who buys Knox?

A Knox consumer is generally median income, Asian, and adolescent age. Knox consumers are more likely to purchase Knox during larger pantry stocking trips. Brands such as Jello, Cool Whip, and Domino also tend to be purchased in the same trip. See sample consumer insights data below.

Knox Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$1.89
% of Basket $ (median)
4.5%
Total Basket $ (median)
$41.70

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knox Consumer Demographics

demographic
index
Female
101
Male
94
<24
147
25-34
112
35-44
95
45-54
87
55-64
109
65+
73
African American
46
Asian
216
Caucasian
90
Hispanic
115
demographic
index
Has Kids
95
No Kids
112
- $20k
91
$20k-40k
116
$40k-60k
95
$60k-80k
118
$80k-100k
90
$100k-125k
77
$125k +
98
No College
83
College
101
Adv. Degree
116

Understand Knox Consumer Behavior

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Knox Basket Affinity & Size

brand
basket affinity
Jello 29.8x
Cool Whip 9.2x
Domino 7.3x
Duncan Hines 5.7x
basket size
index
Urgent Need (1-2 Items)
11
Express Lane (3-10 Items)
51
Fill Up (11-20 Items)
178
Pantry Stocking (21+ Items)
385

Where is Knox Purchased?

channels
index
Club
7
Drug
15
Food
115
Gas & Convenience
5
Mass
130
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Gerber Graduates 1.4x
Jello 1.3x
Oroweat 1.3x
Nutella 1.3x

How Did They Pay?

method
index
Cash
117
Credit
107
Debit
87
Food Stamps
92

When is Knox Purchased?

day of week
Sun
14.0%
Mon
12.3%
Tue
12.4%
Wed
14.1%
Thu
12.5%
Fri
19.0%
Sat
15.8%
time of day
Morning
16.3%
Noon
16.2%
Afternoon
32.2%
Evening
27.3%
Late
8.0%

About Our Knox Consumer Insights

How do we know who buys Knox? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Knox consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.