Knudsen Consumer Insights

Who buys Knudsen? Knudsen consumers are generally very high income, Hispanic, and senior age. Knudsen consumers are more likely to purchase Knudsen during larger pantry stocking trips. Brands such as Smart Balance, Oroweat, and Mission (Foods) also tend to be purchased in the same trip. Sample consumer insights data below.

Knudsen Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.0%
Total Basket $ (median)
$54.33

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  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Knudsen Consumer Demographics

demographic
index
Female
97
Male
131
<24
80
25-34
82
35-44
101
45-54
113
55-64
112
65+
159
African American
46
Asian
134
Caucasian
75
Hispanic
291
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
90
$40k-60k
86
$60k-80k
93
$80k-100k
104
$100k-125k
121
$125k +
127
No College
91
College
103
Adv. Degree
95

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Knudsen Basket Affinity & Size

brand
basket affinity
Smart Balance 9.9x
Oroweat 9.7x
Mission (Foods) 6.6x
Ruffles 6.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
423

Where is Knudsen Purchased?

channels
index
Club
92
Dollar
3
Drug
2
Food
208
Gas & Convenience
1
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Fresh Selections 2.0x
Skippy 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
240
Credit
52
Debit
76
Food Stamps
101

When is Knudsen Purchased?

day of week
Sun
19.2%
Mon
14.5%
Tue
13.4%
Wed
12.6%
Thu
11.7%
Fri
12.4%
Sat
16.2%
time of day
Morning
15.0%
Noon
15.5%
Afternoon
36.7%
Evening
26.8%
Late
5.9%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Knudsen consumers purchase?

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Why do Knudsen consumers try new brands?

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Where do Knudsen consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Knudsen Target Market

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Who actually buys Knudsen? Do these consumers match the intended target market of Knudsen?

Thought bubble

What motivates the target market to purchase Knudsen?

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What other target market should Knudsen look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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