Knudsen Consumer Insights

Who buys Knudsen?

A Knudsen consumer is generally very high income, Hispanic, and senior age. Knudsen consumers are more likely to purchase Knudsen during larger pantry stocking trips. Brands such as Smart Balance, Oroweat, and Mission (Foods) also tend to be purchased in the same trip. See sample consumer insights data below.

Knudsen Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$2.69
% of Basket $ (median)
5.0%
Total Basket $ (median)
$54.33

Access all the Data

Get in touch with our team to learn more about our InfoScout Insights™ platform. It includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Knudsen Consumer Demographics

demographic
index
Female
97
Male
131
<24
80
25-34
82
35-44
101
45-54
113
55-64
112
65+
159
African American
46
Asian
134
Caucasian
75
Hispanic
291
demographic
index
Has Kids
101
No Kids
98
- $20k
92
$20k-40k
90
$40k-60k
86
$60k-80k
93
$80k-100k
104
$100k-125k
121
$125k +
127
No College
91
College
103
Adv. Degree
95

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Knudsen Basket Affinity & Size

brand
basket affinity
Smart Balance 9.9x
Oroweat 9.7x
Mission (Foods) 6.6x
Ruffles 6.2x
basket size
index
Urgent Need (1-2 Items)
7
Express Lane (3-10 Items)
46
Fill Up (11-20 Items)
169
Pantry Stocking (21+ Items)
423

Where is Knudsen Purchased?

channels
index
Club
92
Dollar
3
Drug
2
Food
208
Gas & Convenience
1
Mass
44
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Oroweat 2.4x
Fresh Selections 2.0x
Skippy 1.9x
Taylor Farms 1.8x

How Did They Pay?

method
index
Cash
240
Credit
52
Debit
76
Food Stamps
101

When is Knudsen Purchased?

day of week
Sun
19.2%
Mon
14.5%
Tue
13.4%
Wed
12.6%
Thu
11.7%
Fri
12.4%
Sat
16.2%
time of day
Morning
15.0%
Noon
15.5%
Afternoon
36.7%
Evening
26.8%
Late
5.9%

About Our Knudsen Consumer Insights

How do we know who buys Knudsen? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Knudsen consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.