Koegel's Consumer Insights

Who buys Koegel's?

A Koegel's consumer is generally median income, Caucasian, and older age. Koegel's consumers are more likely to purchase Koegel's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ball Park, and Vlasic also tend to be purchased in the same trip. See sample consumer insights data below.

Koegel's Basket Penetration

We analyzed our users' shopping receipts to generate this sample basket penetration data.

Brand $ per Basket
$4.09
% of Basket $ (median)
6.0%
Total Basket $ (median)
$68.49

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Koegel's Consumer Demographics

demographic
index
Female
101
Male
87
<24
18
25-34
58
35-44
112
45-54
102
55-64
208
65+
81
African American
6
Asian
9
Caucasian
126
Hispanic
11
demographic
index
Has Kids
108
No Kids
81
- $20k
60
$20k-40k
103
$40k-60k
89
$60k-80k
138
$80k-100k
107
$100k-125k
82
$125k +
91
No College
128
College
96
Adv. Degree
85

Understand Koegel's Consumer Behavior

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Koegel's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.3x
Ball Park 7.0x
Vlasic 6.9x
YoCrunch 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
560

Where is Koegel's Purchased?

channels
index
Club
114
Food
33
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 2.4x
Dannon Danimals 1.9x
Cool Whip 1.8x
Kelloggs Frosted Mini Wheat 1.8x

How Did They Pay?

method
index
Cash
78
Credit
121
Debit
93
Food Stamps
112

When is Koegel's Purchased?

day of week
Sun
16.8%
Mon
10.9%
Tue
11.4%
Wed
11.2%
Thu
12.3%
Fri
19.0%
Sat
18.4%
time of day
Morning
13.2%
Noon
20.8%
Afternoon
34.6%
Evening
25.9%
Late
5.5%

Get More Koegel's Data

Contact us for the latest Koegel's consumer demographic and purchase data.

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Find Answers to Questions

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Which brands do Koegel's consumers switch to?

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Why do consumers stop buying Koegel's products?

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Which retailers do Koegel's shoppers prefer to shop at?

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What motivates consumers to try Koegel's products?

Research the Koegel's Target Market

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Who actually buys Koegel's? Do these consumers match the intended target market of Koegel's?

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What motivates the target market to purchase Koegel's?

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What other target market should Koegel's look at?

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Which other brands have a similar target market?

About Our Koegel's Demographic Data

InfoScout has over 300,000 shoppers uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. Demographic data is collected through demographic surveys taken in the apps.