Koegel's Consumer Insights

Who buys Koegel's? Koegel's consumers are generally median income, Caucasian, and older age. Koegel's consumers are more likely to purchase Koegel's during larger pantry stocking trips. Brands such as Totino's Pizza Rolls, Ball Park, and Vlasic also tend to be purchased in the same trip. Sample consumer insights data below.

Koegel's Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$4.09
% of Basket $ (median)
6.0%
Total Basket $ (median)
$68.49

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Koegel's Consumer Demographics

demographic
index
Female
101
Male
87
<24
18
25-34
58
35-44
112
45-54
102
55-64
208
65+
81
African American
6
Asian
9
Caucasian
126
Hispanic
11
demographic
index
Has Kids
108
No Kids
81
- $20k
60
$20k-40k
103
$40k-60k
89
$60k-80k
138
$80k-100k
107
$100k-125k
82
$125k +
91
No College
128
College
96
Adv. Degree
85

Understand Koegel's Consumer Behavior

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Koegel's Basket Affinity & Size

brand
basket affinity
Totino's Pizza Rolls 8.3x
Ball Park 7.0x
Vlasic 6.9x
YoCrunch 6.2x
basket size
index
Urgent Need (1-2 Items)
3
Express Lane (3-10 Items)
22
Fill Up (11-20 Items)
129
Pantry Stocking (21+ Items)
560

Where is Koegel's Purchased?

channels
index
Club
114
Food
33
Mass
169
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Maxwell House 2.4x
Dannon Danimals 1.9x
Cool Whip 1.8x
Kelloggs Frosted Mini Wheat 1.8x

How Did They Pay?

method
index
Cash
78
Credit
121
Debit
93
Food Stamps
112

When is Koegel's Purchased?

day of week
Sun
16.8%
Mon
10.9%
Tue
11.4%
Wed
11.2%
Thu
12.3%
Fri
19.0%
Sat
18.4%
time of day
Morning
13.2%
Noon
20.8%
Afternoon
34.6%
Evening
25.9%
Late
5.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Koegel's consumers purchase?

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Why do Koegel's consumers try new brands?

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Where do Koegel's consumers prefer to shop?

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Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Koegel's Target Market

Arrow and target

Who actually buys Koegel's? Do these consumers match the intended target market of Koegel's?

Thought bubble

What motivates the target market to purchase Koegel's?

magnifying glass

What other target market should Koegel's look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

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