Kool Consumer Insights

Who buys Kool?

A Kool consumer is generally lower income, African American, and older age. Kool consumers are more likely to purchase Kool during smaller grocery trips. Brands such as Marlboro Gold Pack, Marlboro, and Aquafina also tend to be purchased in the same trip. See sample consumer insights data below.

Kool Consumer Receipt Data

The sample data below is captured directly from our users' consumer shopping receipts.

Brand $ per Basket
$8.69
% of Basket $ (median)
58.2%
Total Basket $ (median)
$14.92

See More Data

Get in touch with our team to learn more about our insights. Includes:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • And more!

Kool Consumer Demographics

demographic
index
Female
89
Male
207
<24
146
25-34
81
35-44
101
45-54
82
55-64
207
65+
32
African American
379
Asian
178
Caucasian
73
Hispanic
32
demographic
index
Has Kids
73
No Kids
161
- $20k
164
$20k-40k
188
$40k-60k
125
$60k-80k
88
$80k-100k
51
$100k-125k
45
$125k +
21
No College
183
College
91
Adv. Degree
47

Understand Kool Consumer Behavior

Leading brands and retailers use our consumer and shopper insights data to increase ROI, retain shoppers and consumers, find new opportunities, and more. Understand My Consumers

Kool Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 38.2x
Marlboro 37.9x
Aquafina 21.6x
Hunt's Snack Pack 19.2x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
43
Pantry Stocking (21+ Items)
60

Where is Kool Purchased?

channels
index
Club
250
Dollar
54
Drug
160
Food
46
Gas & Convenience
2973
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.7x
Marlboro 2.7x
Weight Watchers Smart Ones 2.1x
Red Bull 2.0x

How Did They Pay?

method
index
Cash
73
Credit
145
Debit
74
Food Stamps
103

When is Kool Purchased?

day of week
Sun
10.6%
Mon
14.3%
Tue
11.5%
Wed
14.7%
Thu
13.4%
Fri
18.5%
Sat
17.0%
time of day
Morning
16.4%
Noon
14.3%
Afternoon
34.9%
Evening
26.9%
Late
7.5%

About Our Kool Consumer Insights

How do we know who buys Kool? InfoScout has hundreds of thousands of monthly active users uploading their shopping receipts (paper and electronic) through our portfolio of mobile apps. Receipts and behaviorally triggered surveys allow us to provide brands with real-time omnichannel shopper and consumer insights. This is just a sample of the Kool consumer and demographic data we get from millions of receipts. Get in touch with our team to learn more about the full power of our InfoScout Insights™ platform.