Kool Consumer Insights

Who buys Kool? A Kool consumer is generally lower income, African American, and older age. Kool consumers are more likely to purchase Kool during smaller grocery trips. Brands such as Marlboro Gold Pack, Marlboro, and Aquafina also tend to be purchased in the same trip. Sample consumer insights data below.

Kool Basket Penetration

The sample data below comes from real shopping receipts. InfoScout has America's largest purchase panel, and captures 1 in every 500 shopping trips. Learn more about our data

Data shown is from 2014-2015. Contact us for real-time data.

Brand $ per Basket
$8.69
% of Basket $ (median)
58.2%
Total Basket $ (median)
$14.92

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Contact our sales team for real-time data and deeper insights, including:

  • Omnichannel data (online & offline)
  • Real-time consumer and shopper insights
  • Behavioral data
  • Attitudinal surveys
  • Recent demographic data

Kool Consumer Demographics

demographic
index
Female
89
Male
207
<24
146
25-34
81
35-44
101
45-54
82
55-64
207
65+
32
African American
379
Asian
178
Caucasian
73
Hispanic
32
demographic
index
Has Kids
73
No Kids
161
- $20k
164
$20k-40k
188
$40k-60k
125
$60k-80k
88
$80k-100k
51
$100k-125k
45
$125k +
21
No College
183
College
91
Adv. Degree
47

Understand Kool Consumer Behavior

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Kool Basket Affinity & Size

brand
basket affinity
Marlboro Gold Pack 38.2x
Marlboro 37.9x
Aquafina 21.6x
Hunt's Snack Pack 19.2x
basket size
index
Urgent Need (1-2 Items)
130
Express Lane (3-10 Items)
111
Fill Up (11-20 Items)
43
Pantry Stocking (21+ Items)
60

Where is Kool Purchased?

channels
index
Club
250
Dollar
54
Drug
160
Food
46
Gas & Convenience
2973
Mass
3
regions
hover to view index

What Else Do They Buy?

brand
household affinity
Marlboro Gold Pack 3.7x
Marlboro 2.7x
Weight Watchers Smart Ones 2.1x
Red Bull 2.0x

How Did They Pay?

method
index
Cash
73
Credit
145
Debit
74
Food Stamps
103

When is Kool Purchased?

day of week
Sun
10.6%
Mon
14.3%
Tue
11.5%
Wed
14.7%
Thu
13.4%
Fri
18.5%
Sat
17.0%
time of day
Morning
16.4%
Noon
14.3%
Afternoon
34.9%
Evening
26.9%
Late
7.5%

Data shown is from 2014-2015. Contact us for real-time data.

Get Better Data

Contact our sales team for real-time data and deeper insights.

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Real-time purchase and demographic data

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What other brands do Kool consumers purchase?

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Why do Kool consumers try new brands?

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Where do Kool consumers prefer to shop?

Clients

Example InfoScout clients

Data Highlights

Real Time Shopper and Consumer Data

Daily, Not Quarterly
Rapid consumer and shopper insights.

More Shopping Trips Captured

1 in every 500 Shopping Trips
InfoScout captures 15 times more shopping trips daily than legacy panels.

Balanced Panel

The Real America
Our panel includes traditionally hard-to-reach segments like young mothers, high-income households and male millennials.

Examples of different retailer types

Omnichannel Visibility
Every retailer, from Big Box to Bodegas to Online.

Research the Kool Target Market

Arrow and target

Who actually buys Kool? Do these consumers match the intended target market of Kool?

Thought bubble

What motivates the target market to purchase Kool?

magnifying glass

What other target market should Kool look at?

venn diagram

Which other brands have a similar target market?

Where Does Our Data Come From?

InfoScout has America's largest purchase panel. We capture 1 in every 500 shopping trips because over 300,000 users upload their shopping receipts (paper and electronic) through our mobile apps. Additional data is collected through behaviorally triggered surveys taken in our apps.

Learn more about our data

What Does InfoScout Do?

InfoScout provides next generation consumer insights that explain why people buy in an omnichannel world. Our solutions include shopper profile reports, consumer surveys, buy & why studies, and insights subscriptions.

Learn more about us